Dubai, UAE, May 25, 2017:  Modern, yet with character! The Reserved summer campaign in the lens of photographer Maciek Kobielski. This summer the Reserved campaign is about more, than just clothes. Fashion is a motto that lets you express your individuality. 

The Reserved  woman is a self – aware fashionista, that stays on track with the latest trends, not only fashion-wise but also pop culture and the arts. She’s stylish regardless of the venue. Her clothes are her motto. It’s not important if she’s a romantic, or an elegant, a sportswoman or a hipster. All women will find something (well, everything actually) at Reserved .  The Neo-romantic will focus on the wide long-sleeved, asymmetric, striped blouses and laced tops. But ruffles are what will grasp her attention first.

Reserved ruffles are what make this summer’s dresses, skirts and blouses what they are.  The 90-ties hipster girl will hunt down the worn, printed T-shirts and jeans.The avant-garde businesswoman will invest in minimalist, brave toned garments, tunics and oversized blouses with wide sleeves.  
Unexpected and brave. That is what the Reserved man is like. Men’s fashion is best described in four separate trends: the elegant, the sports trend, Jeanswear and military inspirations. 

This season marks the comeback of sportswear, which is not just meant for the gym anymore. Sweatpants and sweatshirts can easily be worn on a daily basis even with a suit jacket. Denim lays the groundwork for the masculine campaign, which is even a total look this season.  

This season the true elegant will also find the pieces he craves at Reserved . The brand’s designers have created Italian gentleman-styled pieces, that can be seasoned with accents.  The Reserved summer campaign photographed on site in Barcelona by Maciek Kobielski is diverse and very trendy, but also as an ideally designed set can be used in various ways to build up one’s summer wardrobe from A to Z.