Thirty years ago, Ayrton Senna won the legendary Monaco Grand Prix for the very first time.

To celebrate this key date, TAG Heuer is honoured to welcome Bianca Senna to the inauguration of its new boutique in Monaco, for the exclusive preview of the new Senna collection of limited edition pieces.

Dubai - UAE, 27th May 2017: The talent and panache of Ayrton Senna ensured he left a lasting mark on Formula 1, more so than any driver before or since. 'Magic Senna' is considered by his peers to be one of the greatest drivers the world has ever seen: three world championship titles (1988, 1990 and 1991), 65 pole positions, and 41 Grand Prix victories. The latter include the Monaco Grand Prix, which he won for the first time in 1987.

To celebrate the 30th anniversary of this victory, TAG Heuer is releasing three new limited edition watches in tribute to the driver. These were unveiled at an exclusive preview during the inauguration of the new boutique in Monaco, attended by a very special guest, Bianca Senna, the champion's niece.

For the first time, TAG Heuer's famous Heuer-01 proprietary movement is paired with the Senna design codes. With an imposing 45 mm case, the Carrera Heuer-01 chronograph in black brushed steel with touches of red houses the skeleton dial and sapphire case back, allowing the precision engineering of the Manufacture movement to be admired. 

The other pieces in the series are two Formula 1 models, one of which is the chronograph version, TAG Heuer's archetypal 'motor racing' model. Both watches are 43 mm in diameter and black, highlighted with touches of red, a combination which is a clear nod to the spirit of high speed racing. The dial features three red lines, hinting at the tracks left by a speeding race car. The chronograph version features a quartz movement accurate to a tenth of a second – an indispensable feature in a motor racing watch – powering the small counter at 6 o'clock, with the minute counter at 9 o'clock and the running seconds counter at 3 o'clock

The three watches in this limited edition all proudly display the famous stylised red lacquer 'S', the exclusive Senna symbol, on the dial and bezel. The bezel also has a minute track, lending the pieces a racing feel and evoking the exceptional skill of Senna. Of course, they are all available with the iconic bracelet with S-shaped links, as adopted by Ayrton at the height of his achievements. It is both an iconic design and a standard bearer in terms of ergonomics and wearer comfort. On the Carrera Heuer-01 model, each link is rounded on the top, bottom and sides for an exceptionally smooth feel on the wrist.

Three sporty and classy watches, reflecting the spirit of the man who featured in the original #DontCrackUnderPressure campaign in 1991.

Technical details - Carrera Heuer-01
References    CAR2A1L.BA0688

Movement    Calibre Heuer-01 Automatic Manufacture Chronograph    

Case    Diameter 45 mm, in brushed steel with black PVD coating
    Black ceramic bezel with tachymeter scale
    Domed sapphire crystal with anti-reflective, scratch-resistant coating on both sides
    Steel and black rubber crown at 3 o’clock
    Steel chronograph push-buttons covered with black PVD at 2 o'clock and 4 o'clock
    Steel screw-on sapphire case back with PVD coating

Dial    Opaline black skeleton dial
    Black flange with 60-second scale
    Three counters:
- Chronograph minute counter at 12 o'clock with red and black gold plated snailed ring and red lacquered hand 
- Chronograph hour counter at 6 o'clock with red and black gold plated snailed ring and red lacquered hand 
- Small seconds counter at 9 o'clock, black gold plated with SENNA logo and polished, rhodium-plated hand 
Rhodium-plated numerals
Rhodium-plated hour and minute hands and indexes with white SuperLuminova® 
Red lacquered small seconds hand 
Polished rhodium-plated 'TAG Heuer' logo at 3 o'clock 
Date window at 3.30 and inscription reading 'CARRERA HEUER 01 CHRONOGRAPH AUTOMATIC'

Water-resistance    100 metres
        
Bracelet        S-shaped links, in black PVD coated steel
    Grade 2 titanium deployant buckle with double safety push-buttons and TAG Heuer logo

Technical details - Formula 1
References    CAZ1019.FT8027 - chronograph version
    WAZ1014.FT8027

Movement    Quartz

Case    Diameter 43 mm, in brushed steel with black PVD coating
    Brushed steel bezel with tachymeter scale and SENNA logo
    Sapphire crystal 
    Steel crown and guards with black PVD coating at 3 o’clock
    On the chrono version, brushed steel push-buttons with black PVD coating at 2 o'clock and 4 o'clock
    Steel screw-on case-back

Dial    Opaline black dial
    Black flange with 60-second scale
    On the chrono version, 3 counters:
- Chronograph minute counter at 9 o'clock with black snailed ring and red lacquered hand 
- Chronograph hour counter with 1/10 seconds at 6 o'clock with black snailed ring and red lacquered hand 
- Black small seconds counter at 3 o'clock with red lacquered hand 
Polished black indexes with white SuperLuminova®
Faceted, red lacquered hour and minute hands with white SuperLuminova® 
Red lacquered small seconds hand 
'TAG Heuer' logo at 12 o'clock 
Date window at 3 o'clock and 'TAG HEUER FORMULA 1' inscription at 6 o'clock

Water-resistance    200 metres
        
Bracelet        Black and red S-shaped rubber links
        Brushed steel buckle