This year’s awareness drive will focus on water conservation and protection of the environment

Dubai, UAE, June 6, 2017:  Choithrams in association with Unilever celebrates World Environment Day on June 5 for the 4th consecutive year.With rapid development and change in the UAE, awareness on sustainability has become more important than ever. Choithrams will launch a conscious initiative on June 5thto replacethe plastic bags used in their stores with paper bags, while continuing their successful collaboration with Unilever towards environmental sustainability since 2013. This initiative will be inaugurated by Mr. Gaurav Rustagi, Country Director, Unilever, UAE & Oman along with Mr. Dinesh Pagrani, Director, Choithrams on 5thJune at the Choithrams store, Safa Park, Dubai.‬‬‬

Commenting on the initiative Choithrams Chairman L.T. Pagarani said “We are committed to adopting sustainable solutions to address the major challenges that have an impact on our environment and our society. A collaborative effort and a more proactive approach to recycling will make a big difference to the community and also empower people to be more conscientiousness of their surroundings. We encourage our consumers to work closely with us towards protecting the environment and reducing the carbon footprint.”

'Our four-year partnership with an impactful retailer like Choithrams is an example of successful alliances in reducing environmental footprint in the region. Fruitful manufacturer and retailer collaborations become pivotal within this construct, in achieving substantial results. Our Sustainable Living brands combine a strong social and environmental purpose, with products that provide consumers tools to minimize their environmental footprint by simply using them. Unilever is committed to working to bring about transformational change throughout the whole value chain and work closely with retail partners to change consumer habits. We see adoption of our sustainable practices by retailers within their own value chain as an extension of our efforts,” commented Gaurav Rustagi, Unilever's Country Director for UAE and Oman.

Choithrams is also educating consumers on products that save substantial volumes of water in modern household appliances such as washing machines and dishwashers. Customers spending over AED 25 on any Unilever Water Saving products will be eligible for prizes including 7 washing machines and DEWA bill subsidies worth AED 50 to 500 based on a lucky draw.