Dubai, UAE, 24 June 2017:  Sultan bin Sulayem, DP World Group Chairman & CEO and Chairman of Ports, Customs and Free Zone Corporation pointed out that leading organizations attain excellence through the exceptional services they provide to their clients.

“Our success at the Ports, Customs and Free Zone Corporation relies on our adoption to innovation and continual development as a daily practice and a corporate culture. This what has helped us gain our prestigious worldwide reputation and unprecedented achievements”. 

During the launch of the new world-class Port Rashid Customs Center bin Sulayem reaffirmed the importance of facilitating the business and making the clients happy by providing smart services that add value to their trade.

“This can be achieved by establishing seven star customs center following the vision and wise directions of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai of advancing services at government departments to resemble those provided by seven-star hotels and renowned aviation companies that work 24 hours a day” he added. 

The launch of the new customs center took place in the presence of Ahmed Mahbooh Musabih, Director of Dubai Customs, Shuaib Al Suwaidi, Director of Customs Intelligence Department, Ahmed Abdul Salam Kazim, Director of Strategy and Corporate Excellence at Dubai Customs, Edris Behzad, Client Management Director, Fouad Ali Al Suwaidi, Director of the HR Department, Yousef Al Hashimi, Director of Jebel Ali Customs Centers and a number of heads of departments at Dubai Customs.  

The new Port Rashid Customs Center has been built following the latest and most advanced building standards. It’s easily accessible by ‘people of determination’ (people with disabilities). The building features a car parking with space to 500 vehicles, buggies to drive clients from the car parking to the building and a VIP lobby to receive and finalize the distinguished clients’ transactions and applications.  

On his part, Ahmed Mahboob Musabih, Director of Dubai Customs said: “We are happy to launch the new Port Rashid Customs Center which was designed against the international star classification system after carefully studying the clients’ actual needs and the latest practices in the field. 

He added: “We have achieved very well on client happiness indicators scoring 97% on client happiness indicator, 89% on supplier happiness indicator and 90% on partner happiness indicator. We will not step at this point; we will work hard to improve these brilliant results even further”.

Abdul Azziz Al Sulman, Senior Director of Port Rashid Customs Center said they have launched the “Comprehensive Employee Initiative” and integrated the 14 services that the center provides into four packages only. This will help reduce time from 20 minutes to less than three minutes and enable one employee to attend the client’s needs.