DUBAI - June 27, 2017:  Dubai has witnessed the launch of a new health, wealth and happiness initiative to cater to labour camps, in line with UAE’s ‘Year of Giving’ programme, declared by the UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan. The campaign was launched by Century Financial Brokers, the region's leading financial brokerage firm and online trading service provider, aimed to share and multiply happiness with the needy.  

Commenting on the HWH initiative, Mr. Bal Krishen, CEO of Century Financial Brokers, said, “We are happy to launch this initiative, which is planned to cater to labour camps in the UAE. We want to create an atmosphere of happiness through donating items related to hygiene, discounts on money transfer and mobile calling vouchers.” 

“We recently created a “Happiness Tree”, which was installed at a program and the guests were requested to decorate the it with three coloured leaves. Each coloured leaf respresented different parts of the initiative -  Red for Health, Yellow for Wealth and Blue for Happiness. The response was overwhelming and we are very pleased with the outcome. We will be donating this to the labour camps in Dubai,” he added. 

“We also launched an online platform to donate money to the Dubai Center for Special Needs (DCSN), a non-profit organization that provides the highest standards of service in specialized education and therapy for children with various disabilities. Every click on the happiness website led to US $1 being donated by Century on behalf of the wesite visitor or guest during the holy month of Ramadan. The charity amount is based on the number of clicks with an upper limit of 400 clicks per day. The equivalent amount to 4,000 clicks over a period of 10 days was donated to the DCSN,” he added. 

Century Financial Brokers will also provide the needy with Happiness Boxes containing health and hygiene related goods, discount vouchers for money transfer charges, to send across their money to their families; and international calling cards to call their loved ones back home. 

Century Financial Brokers has also partnered with volunteer.ae, an inititative by the Emirates Foundation to create a large pool of volunteers for public and private services, to distribute the Happiness Boxes in the labour commnity in Dubai.