DUBAI, June 28, 2017:  Though people are driven to create art and express themselves, no two people are alike and no two users want the exact same thing from their tech devices and appliances. GCC residents are no different. Thanks to local government initiatives that aim to foster creativity within our communities, and thanks to a society that welcomes personal self-expression, there is an ever growing need to use devices creatively to express ourselves as unique individuals.  

LG Electronics aims to innovate in a way where each individual can creatively express himself or herself. LG’s motto “Innovation for a better life” places an emphasis on the power of innovation and encourages its employees to look for out-of-the-box solutions for varying individual needs and lifestyles. The result has always been a product that makes the most of both worlds of innovation and creativity combined. 

“LG’s impressive innovation track record has allowed the company to create iconic products that shape the world around us and improve the lives of millions around the globe,” said Yong Geun Choi, President, LG Electronics Gulf. “By identifying an unrecognized and unmet need for varying unique lifestyles, innovation can be used to design an appropriate solution to meet and cater to individual creative needs.”

Smartphones Offer Instant Creativity
Smartphones replaced digital cameras as the primary image-capturing device long ago. In fact, 92 percent of the 2.6 billion smartphone users worldwide use their smartphones to take photos. Videos and pictures captured via smartphone make up the vast majority of the content uploaded to Instagram and other social sites, making it necessary to edit and crop material via smartphone.

Smartphones are also being used increasingly to capture live video, with 81 percent of Internet and mobile users watching more live content than they did the previous year. With the wide reach of mobile live streaming apps such as Facebook Live and Periscope, anyone can broadcast their own live content and reach viewers in a way that once required expensive studios and equipment.

LG’s G6 and V20 are the perfect devices for those looking to create quality material of their own as well as view content on the go. The G6’s immersive 18:9 FullVisionDisplay aspect ratio provides an unrivaled viewing experience, and it is also the first smartphone to support both Dolby Vision and HDR 10.  The camera provides first-rate photo quality with both standard and wide angle lenses, as well as water and dust resistance while its 3,300mAh battery provides up to 10 hours and 27 minutes of video playback. And the LG V20 also boasts top-notch photography and videography features in addition to its intuitive editing software that helps users effortlessly edit any content they have captured.

The Innovative and Connected Home that Expresses You 
A home is a reflection of a homeowner’s identity, revealing not only daily routines and habits but also the homeowner’s innermost views and preferences. As a result, homeowners always make an effort to personalize their living spaces in order to create a home that is both self-expressive and functional.

This year, many homeowners have latched on to the “less is more” philosophy, content to make the most out of the space they have. Instead of industrial-style oversized furniture, they have incorporated bold yet elegant matte appliances, as well as a range of convenient smart home features. In this way, the home is transformed into a place that subtly symbolizes the personality and preferences of the homeowner.

Fully embracing this trend towards refined minimalism in home design is the LG SIGNATURE W7 OLED TV. The TV itself is an innovative work of art with its sleek razor-thin profile causing the screen to appear as though it is levitating in mid-air. Its immersive screen allows the W7 to transport the audience and create intense viewing experiences no matter the content. The W7 reproduces the most lifelike images of any TV with its perfect blacks, infinite contrast, and Active HDR featuring Dolby Vision™. LG’s premier 2017 OLED TV is also the first to deliver Dolby Atmos to provide viewers with a comprehensive audio and visual experience, while enhancing user-convenience with the WebOS3.5 smart operating system.

“LG’s prioritization of creative design goes hand in hand with the power of its innovative products to highlight the creative streak of each unique user no matter his or her passion. We are committed to offering products that balance creativity and innovation so that an unmet need no longer remains imagination but a reality meaningful to each and every individual,” concluded Choi.