Celebrate With Everyone This Ramadan
UAE is a multicultural society where values and beliefs are respected. The true spirit of this beautiful country shines through during the month of Ramadan, when Muslims all over the world are seen to be observing the act of fasting. While fasting from dawn until sunset, Muslims refrain from consuming food, drinking liquids or smoking.
As a mark of respect to those fasting and not to whet their appetite during fasting hours, McDonald’s has come up with a very innovative commercial whereby they kept the food displayed on outdoor mediums to a minimum, especially on digital billboards. This enables other co-existing communities in Dubai, to show respect and gratitude towards those who are fasting. During the day one can see two hands meeting to form a silhouette of the burger. When Iftar time approaches we can see the same hands holding the burger. The hands portray the different ethnicities which reinforces the campaign’s message of “celebrating with everyone” this Ramadan.
In addition to the innovative commercial, McDonald's has an amazing campaign where people from different nationalities submitted their unique Ramadan stories. On their Instagram page I saw displays of people from different parts of the world with a unique memory of Ramadan or explaining what makes this month special for them.
You can view it here: https://www.instagram.com/mcdonaldsuae/
In my opinion, this was a very creative way to not only advertise the scrumptious McDonald’s meals but to also acknowledge the Holy month of Ramadan and how it brings people together.
Who wouldn’t agree that this is a noteworthy and an empathetic gesture by McDonald’s!!!!
Home >> Food Industry Section
LG Announces First-Quarter 2024 Financial Results
Dubai South Signs Agreement With Agmc To Launch A New AED 500 Million State-Of ...
Terra Nova 40.5 Turning Bezel Power Reserve
ADMAF announces the return of 'Riwaq Al Adab Wal Kitab' with a lively cultural p ...
Formula E And Fia Unveil Gen3 Evo Race Car Capable Of 0-60mph In Just 1.82s
FEST Auto and Abu Dhabi University collaborate to accelerate sustainable urban m ...
Dubai Customs and "Dubai Charity" Distribute Meals and Food Supplies t ...
Expo City Dubai to Host The Wings for Life World Run for the 2nd Consecutive Yea ...
Thousand mangrove trees to be planted as part of EarthSoul Festival in Dubai
World Art Dubai 2024 Unveils 12 International Pavilions Showcasing Global Artist ...
A New Blueprint for Health and Vitality at AyurMa: Introducing PraMā at Fou ...
Over AED 768 million worth pension disbursements for the month of April, announc ...
Experts outline a promising future for the GCC hospitality sector, as the UAE ma ...
Union Coop and Ministry of Human Resources and Emiratization Collaborate to Trai ...
Moorfields Eye Hospital Dubai unveils 20% expansion, equipped with the latest te ...
Dubai Food Festival 2024: Get ready to feast your senses at Mall of the Emirates ...
RAKEZ achieves 61% increase in new company registrations in Q1 2024
Sheikh Shakhbout Medical City Team Successfully Removes 30.5kg Ovarian Tumor
The Authority of Social Contribution – Ma'an Launches 9th Social Incubator: Entr ...