“Not rewarding enough; not trustworthy enough”: The verdict of UAE shoppers on brands collecting their personal data
- Brands don’t remember the purchases that shoppers have made in the past: 74% of UAE shoppers said that they didn’t find that brands remembered their previous purchases, something that is key for making future recommendations and understanding shopper behaviour
- Shopping preferences are not properly recorded: Three quarters said that retailers did not remember their payment, shopping, or delivery preferences
- Personalisation is not being delivered: Only 28% of UAE shoppers found that they were given personalised and relevant product recommendation by brands
- Rewards are not sufficiently tailored: Brands are also not using data to make their loyalty programmes sufficiently personalised. Just 31% said that they were rewarded with offers that were tailored to them
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