DUBAI, U.A.E., July 26, 2017:   Sliding into the soft embrace of a new luxury vehicle for the first time can often be a sensory overload. The glowing display, the rich aroma of the leather, an array of buttons entreating to be pressed, the delicate wood finishes that cry out to be stroked, the evocation of a sense that this is a unique place, unlike any other. The enhanced feeling of wellbeing that washes over you as you close the door with a satisfying clunk and separate yourself from the outside would and cocoon yourself in a vehicle that becomes an extension of you, what is known as haptic perception.

 

To get a better understanding of materials close at hand, shutting one’s eyes allows the sense of touch to be more intense, and determine minuscule changes in the materials surface. This is because the seemingly simple process of touch, (also called tactile perception) considered one of the five traditional senses, is in actuality a complex series of modalities that include pressure, skin stretch, vibration and temperature, that feedback information from receptors via sensory nerves, through tracts in the spinal cord and finally into the brain. This complex procedure includes haptic perception which can be best described as active exploration of the world adjacent to one’s body. But why does it feel more intense when we close our eyes? The reduction of another sense is the obvious answer, but the somatosensory system (the mechanism our brain uses to evaluate touch) is different to the other senses – the receptors for these are clustered in the head, the touch receptors are scattered throughout the skin and muscle tissue conveying their message through the spinal cord.

 

As much as we perceive things visually or acoustically, if we want to learn about something tactilely, there is an urge to reach out and stroke the dog’s fur, rub the material, or the satisfying feeling of pushing a button. Touch is the sense that brings control, we can push, stroke, swipe, block, manoeuvre, grab, shake — it is the most powerful of our senses.

 

So where does one start when ensconced in the plush surrounding of a Lincoln? Touching the soft, supple leather? What constitutes this fine accoutrement that makes it so rewarding to touch? Where does it come from and how is it selected? One of the leathers used in all Lincoln models including the Continental and MKZ comes from the west coast of Scotland. From a town outside Glasgow called Bridge of Weir. The company’s highly sought after products are regarded as one of the most environmentally low-carbon leathers, Bridge of Weir uses a unique organic tanning method that is free of chromium. This creates a product that is recyclable at the end of its lifecycle, and by-products that are environmentally sustainable through the tanning operations and free of artificial embossing — which highlights the natural grain inherent in every hide.

 

Bridge of Weir has developed leather specifically for Lincoln, using specific colours, grains and finishes and created a unique portfolio of four trend groups: Abstract, Dream, Minimalism and Principles.

 

But what separates the leather used in Lincoln from its competitors? The creation of the perfect leather is a complex and time consuming process that can be broken down into the 13 following stages. 

 

This final stage is the most critical. Cutting leather is therefore a highly skilled job. The cutter must appreciate what characteristics of the leather are desired in each panel and must therefore consider where each panel fits into the final design of the chair, seat or sofa, in order to make the final product. As no two hides are exactly the same. Characteristic marks of the hides' natural origin are healed scars, neck growth marks, veins, abrasions and areas of different fibre density or hair pore structure will impact immediately on which hides will and won’t be initially selected for the following stages. These occur in all hides, however their numbers and severity differ from hide to hide. Like the grain in timber every hide is unique, not faults but the signatures of one of the most desirable aspiration materials the world over.

 

The leather is then subjected to many quality tests before being sent to fit in the interior of your Lincoln. So next time you take your place in a new Lincoln’s driver’s seat. Take a moment, close your eyes and touch the soft leather seats and appreciate the level of detail that’s at your fingertips.