Search DubaiPRNetwork.com

Home >> Automobile

Nissan's Juke and Kicks dominate Gulf's small urban crossover segment

Nissan's Juke and Kicks dominate Gulf's small urban crossover segment

Monday, August 7, 2017/ Editor -  

Share

Home >> Automobile
Nissan captures almost 60% of the B-segment crossover sales in ME markets*
 
Dubai, United Arab Emirates, August 7, 2017:  Since pioneering the segment with the Murano back in 2003 before following up with the X-Trail, Qashqai and Juke, Nissan has dominated the global market in crossover vehicles. That dominance has been underscored in the Middle East with Nissan capturing almost 60% of small urban crossover sales in the region. The Juke and newly launched Kicks models are vying for top spot in different markets.
 
Sales figures for the year to date show that Nissan has captured 59.7% of the B-segment (small car) urban crossover market with the Juke accounting for 44.2% of that share and the recently introduced Kicks taking already taking a healthy 15.5% (figures exclude KSA). 
 
The Kicks has proved an instant hit in Gulf markets. Aimed squarely at urban driving environments it combines a robust exterior and elevated driving position with compact dimensions for agile performance and manoeuvrability. The body features an advanced aerodynamic design, which optimizes fuel consumption and minimizes noise. Kicks is also one of the first Nissan models to realize the concept of Intelligent Mobility, initially presented at the Geneva Auto Show in 2016.
 
Intelligent Mobility uses smart, relevant technology to make the driver’s life easier while also making advances towards Nissan’s long-term goal of zero emission and zero fatality motoring. Its qualities have helped the newcomer to eclipse its Juke stablemate in the UAE, making Kicks the top seller in its segment within the country.
 
“The car-buying public here in the Middle East is known to be a discerning one and it has been heartening to see how they have embraced Kicks and yet continue to buy Juke in considerable numbers,” said Kalyana Sivagnanam, Nissan’s Regional Vice President, Marketing and Sales for the Africa, Middle East, and India region. “We are especially pleased to see how, from a standing start, the Kicks has rapidly established itself as a market leader. The all-new Nissan Kicks has become a popular choice among the compact crossover segment customers due to the advanced Intelligent Mobility technology that it is packed with, a car which sits at the more comfortable end of the market.”
 
Among the highlights of the Kicks’ technological offerings are the Around View Monitor and Moving Object Detection systems, which use four integrated cameras to show an overall view of the car and warn the driver in case of any unseen dangers.
 
The suite of technology available on Kicks also extends to dynamic innovations to maximize safety and comfort. Among them are Chassis Dynamic Control, Active Trace Control, Active Ride Control, and Active Engine Braking. These innovations work discreetly to provide key interventions to ensure the Kicks remains stable and comfortable for occupants at all times. Kicks is the first vehicle in its segment to offer these innovations.
 
Kicks’ rapid success is in many ways reminiscent of Juke, which was first shown as the Nissan Qazana concept car at the 2009 Geneva Motor Show before entering production and going on sale to the public in 2010. Juke’s bold, dynamic styling instantly captured the imagination of the motoring press and public alike, ensuring the order books began to fill up well before the car began to appear, initially on the roads of Japan, Europe and North America before being launched globally. It is no exaggeration to say that Juke completely shook up the small car segment back then and left other manufacturers scrambling to catch up. Even now, seven years later, Juke’s styling which combines elements of SUV, sports car and hatchback, still looks fresh and exciting, while technologically it remains a real tour de force. 
 
“We are pleased to see a healthy rivalry developing between Kicks and Juke in the ultra-competitive urban crossover B-segment,” added Kalyana Sivagnanam. “While there is some overlap in terms of pricing, the two models are pitched at different buyers, with Kicks being favoured more by young professionals and Juke appealing to those with young families. In both cases, customers appreciate the way these models stylishly complement a busy urban lifestyle while offering technology that it both useful and important in real world scenarios.” 

Previous in Automobile

Next in Automobile


Home >> Automobile Section

Latest Press Release

Union Coop Uses Degradable and Recyclable Shopping Bags in All Its Branches

Fifth Danube Home Store Open Doors in Oman

Dubai Diabetes Centre to expand services

Dubai Health Authority signs MoU with Mohammed bin Rashid Charity and Humanitari ...

Dubai Parks and Resorts and Rta's Dubai Taxi Corporation Launch a Joint Campaign ...

Michael Kors MEN | Fall 2018

LG aims to help the region to grow smarter together with energy efficient soluti ...

Unlimited Entry to Modhesh World With the All New Summer Entry Pass!

Leading UAE businesswoman awarded doctorate by Queen's University Belfast

Warner Bros. World™ Abu Dhabi Signs Airline Partnership With Etihad Airways

Luxurious Fine Sparkling Grape PEARL's Vignes de France launches in the Middle E ...

Al Mouj Muscat launches Townhouses at Ghadeer Parks Precinct

London art house launches in the UAE

Central Bank of the UAE Holds its 6th Board of Directors Meeting for 2018

Drive away with AED 550,000 worth of prizes this summer

MEFMA reaffirms anew its commitment to innovation and FM professional developmen ...

Tata Communications helps Singapore IoT innovator W-Locate grow internationally ...

Emirates and flydubai come together to offer customers seamless travel options t ...

Islamic Insurers' Net Income Continues To Fall But The Sector Will Stay Profitab ...

Asia Pulp & Paper's Foopak Bio Natura Compostable Food Packaging Solution Awarde ...