Dubai, UAE, August 2017:  GUESS have curated a vibrant and playful back to school collection exuding a child’s carefree and mischievous charm. A premium collection with high emphasis on delicate detailing and bold prints, each piece showcases this season’s latest styles, patterns and colours, which will transition your mini ladies and gents from the end of summer to back to school.  

The girl’s collection is a celebration of stylish apparel in fabrics that will have her stand out from the rest. Dream-like nocturnal hues in soft milk, ice green and chalky pink shades are key this season, while glitter, sequins and embroidery reflect the lively playfulness of trendy little girls. Classic GUESS denim dresses and jeans in several fits serve as staple pieces for any cool girl fall fashion ensemble and is the focus of the collection. Precious metals, intricate stitching and quality finishes are a real must, providing a touch a sophistication and excitement for easy going, trend setting girls.  

Highlights from the boy’s collection include cozy logo sweatshirts and tee’s paired with fall’s most stylish denim jeans. Cool urban boys revel in loose and modern shaped streetwear, with bold lettering and digital all-over prints adding a contemporary twist to key pieces, while blue and white cheques create quintessentially personal looks with a bold attitude. 

Kids can now enjoy fashion from mid- August in selected GUESS stores across the Middle East, including Dubai Festival City.