Sophos (LSE:SOPH), a global leader in network and endpoint security  today announced a new initiative for its authorized and silver partners from the Middle East & Africa (MEA). The Sophos Super star campaign is designed to motivate partners with additional rewards on achieving their target. It is also aimed at driving sales for the latest security solutions.

Speaking on the initiative, Mr. Harish Chib, vice president, Middle East & Africa, Sophos said, “The rewards are a part of the company’s plan to encourage our silver and authorized partners to generate revenue opportunities and achieve their business goal. Our main aim is to drive our partners to excel and incentivize them with rewards for their great effort. The rewards are applicable on the sale of all the products logged between May – October 2017. Authorized and Silver partners are our major source of SMB business in the MEA region. With this campaign, Sophos’ objective is to reward and motivate the extensive list of partners of these categories in the MEA region”

“As part of our ‘Channel First’ sales strategy, this initiative will help our partners to expand their business across the channel in the Middle East & Africa. The Middle East & Africa region is divided into leading and emerging countries and both have different targets. The Top three partners in both the regions achieving highest sales will be rewarded,” Mr. Chib explained.

Being a partner-focused IT security company, Sophos has a dedicated partner program for the Middle East & Africa region. The program is well segmented into four different on-boarding levels with different skills certifications, sales and target activities, and rewards. It provides access to the company’s comprehensive portfolio of market-leading endpoint and network security products.

Initiatives like Super Star Campaign and Partner Program for MEA illustrate Sophos’ commitment towards being a truly channel first company that creates programs and incentives for better channel enablement and to accelerate Sophos partner profitability.

Sophos’ MEA Partners are now able to manage all Sophos solutions for every customer through a centralized management platform, Sophos Central. Within Sophos Central is Sophos Central-Partner, a specialized dashboard that allows partners to distribute licenses, add new customers on demand, cross- and upsell Sophos Endpoint and Network Products, drive recurring revenue and have a clear, real-time perspective on all customer activity. Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective. This also helps partners to win customer loyalty.