Going Back to School has never looked this good!

Dubai, UAE, August 15, 2017:  ICONIC, the youngest fashion destination from the stable of retail conglomerate Landmark Group has announced its new campaign, ICONIC KIDS - Born Different. Just in time for Back to School fever, the campaign celebrates young fashion enthusiasts.

Raza Beig, Director- Landmark Group and CEO- Splash & ICONIC, said “Kids these days have a mind of their own, they know what they want and are up-to-date with everything that’s in fashion. With ICONIC Kids and the Born Different ideology, we acknowledge that each child has a unique style and personality which is embodied in the new collection.”

The campaign features kids that were chosen carefully though a casting process and have no prior modelling experience. It was an adventurous journey right from the start to the finish of a campaign that truly personifies the ICONIC kid. The campaign features a 1 minute TV commercial to be used across TV and Digital platforms.