Dubai, UAE, August 22, 2017:  The global giant Joyalukkas Jewellery opened new showroom at Pathanamthitta, Kerala.  This is as part of their mega expansion plan for this financial year as committed rapid expansion across India, GCC and a couple of new countries. This compliments my vision to make the brand accessible and available to every jewellery lover in the world,” said Mr. Joy Alukkas, Chairman & MD, Joyalukkas Group.

Joyalukkas Jewellery is currently a 130 plus showroom chain network spread across 11 countries around the world. The brand which is one of the world’s largest jewellery retail chains is a part of a multi-billion dollar global conglomerate, which has varied business interests. The Joyalukkas Group’s business interests include Jewellery, Money Exchange, Fashion & Silks, Luxury Air Charter, Malls and Realty.  The world’s largest jewellery retail chain has presence in USA, Singapore, London, UAE, Malaysia, Saudi Arabia, Bahrain, Kuwait, Qatar, Oman & India and will soon open in 2 new countries. The jewellery retailer currently has a customer base of over 10 million customers worldwide and offers over 1 million choices in all types of jewellery at each of its showroom.

The showrooms will feature over One Million dazzling collections and exquisite designs in gold, diamond, precious stones, platinum and pearl. The collections will be a mix of traditional, ethno contemporary and international designs that have won of hearts and following of customers around the world. 

Joyalukkas jewellery has many firsts to its credit and this includes an extensive range of services and schemes that have won the hearts of jewellery shoppers globally. One such initiative which has received a phenomenal response is CPT i.e. Clear Price Tag. CPT ensures jewellery shoppers 100% transperancy in jewellery prices. Other than this ‘Trust’ is an integral part of the Joyalukkas offer which is managed through ensuring assurance and peace of mind to customers on their jewellery purchase. The retail chain manages this through strict adherence to quality and internationally accepted standards eg. 100% IGI certified diamonds, BIS Hallmark gold jewellery and PGI certified platinum jewellery etc. Joyalukkas, is also the first and only ISO 14001-2006 & ISO 9001-2008 certified jewellery retail chain, 

Other unique feature of Joyalukkas jewellery includes consumer friendly value added schemes like ‘Advanced Purchase schemes, Joyalukkas Golden Rewards Card, 100% buy back guarantee and more.

This international jewellery retail chain is also one of few retail chains to be recognised with many awards and accolades for its exceptional standards in jewellery retailing. Joyalukkas has also been awarded the prestigious ‘Superbrand’ status 6 years in a row in the UAE.