August 30, 2017: Multi-awarded Indian composer, singer-songwriter, music producer, musician and philanthropist A. R. Rahman is in Dubai to attend the UAE premiere of his film, 'One Heart: The AR Rahman Concert Film.' Rahman recently visited the Dubai Mall outlet of E-City, the leading retailer of a chain of world-class multi-brand electronics retail stores across the UAE and part of Albatha Group, one of UAE’s largest conglomerates. During his visit, E-City CEO Jaouad Dakir facilitated him and congratulated him on his new movie “One Heart: The A.R. Rahman Concert Film”.

E-City's Dubai Mall outlet is widely visited for its large portfolio of electronic products and accessories--close to 10,000 products across 100 leading brands from drones, laptops, tablets, mobiles to TV's, gaming accessories, electronic gadgets, wearables and cameras. The E-City store at Dubai Mall is designed for customers to truly have a unique experience--showing them the future of electronics and what it can offer. It is one of the eight outlets strategically spread across the UAE, which reflects the company's tagline of 'Experiencing the future of electronics,' through its feature of today's leading innovative brands and products.

“We are proud and honoured to have A.R. Rahman visit our Dubai Mall store.. We know a lot of people are excited to come see his new movie, which is set to have a grand premiere in Dubai,” said Jaouad Dakir, CEO, E-City. “E-City focuses on giving customers a unique experience into the future of electronics and what it can offer and A.R. Rahman is one of the best examples as he widely known to use cutting edge technology and innovation in his music.”

E-City is the electronics retail arm of Albatha Retail & Home Products Group of Albatha Holding, which is one of the leading private business groups in the UAE, with a staff strength of over 7,000 and consisting of more than 25 autonomous companies across diversified sectors like automotive, healthcare, manufacturing, FMCG, engineering, electronics, food and real estate.