Search DubaiPRNetwork.com

Home >> Others

LED to lead the digital signage industry to the next level

Tuesday, September 5, 2017/ Editor -  

Share

Home >> Others

SGI Dubai 2018 to showcase cutting edge digital signage solutions

Dubai, September 5, 2017: The digital technologies have overtaken the more traditional print versions of late.  Retailers, entertainment and leisure venues, corporate houses and other businesses are constantly monitoring their marketing and communication approaches to be conspicuous in such a crowded marketplace. As a result, many organisations are taking maximum advantage of powerful signage as choice means of place-based mass communication. Digital signage can be a powerful tool for engaging customers for any business and LED is proving to be the preferred technology. The LED industry was worth US$45-47 billion in 2016 as per reports and represents around 50% of the total lighting industry.

Abdul Rahman Falaknaz, Chairman of International Expo Consults stated that,“The digital signage industry is on a major upswing largely driven by the area’s growing retail, commercial, healthcare, F&B, tourism and infrastructure sectors. The digital signage industry is mostly catered to by the LED technology and the demand for high definition picture quality complimented with attractive design is driving the demand for displays market'.

While Northern America is the largest market for LED and South East Asia the fastest growing for the sector, the MENA region isn’t that far behind due to the huge infrastructure advancements which would correlate to acceleration in LED lighting developments.

According to Mr. Sunil Purushothaman, General Manager, Masonlite, “LED’s have reached every nook and corner by cutting costs, saving power and being efficient. The market is very attractive and promising as LED’s find great utility for both indoor and outdoor signs. Digital printing will have an impact as a result of this, however, this is being replaced by a vibrant, attractive, economic variant which requires less maintenance. Retail market, especially will find LED technology a boon for its promotional requirements”.

Customers tend to be more attentive and inquisitive thereby improving their awareness, loyalty and satisfaction. Factors which lead to a higher average purchase, repeat business and overall sales figures. Digital signage doesn’t just have applications in sales but also for internal communications within the organization.

The study also highlights that the GCC LED lighting market will be subject to a growth of 16.8 % (CAGR) from 2015 to 2020 to reach sales to the amount of US$1,978.1 million. Additional requirements of pursuing lighting energy conservation, LED lighting will have more opportunities of replacing conventional lighting. The global digital signage market is expected to grow from USD 19.61 Billion in 2016 to USD 32.84 Billion by 2023, at a CAGR of 7.4%. Research shows that it can be upto four times as captive than static displays, thereby increasing the recall rate and the effectivity of brand awareness campaigns.

“In the GCC, the penetration of LED lighting stands at 38% of the total market and expected to cross 50% till 2020. SGI Dubai is the only such platform promoting the industry in MENA region. The GCC countries look forward to this show every year to experience the latest in technology. With events like EXPO 2020, the LED market will definitely witness a major push in sales,” Sunil concluded.                


Previous in Others

Next in Others


Home >> Others Section

Latest Press Release

UAE Council for Climate Change and Environment Convenes Fourth Meeting

MENA Effie Awards Announces Exceptional Roll-Call of 2017 Winners

Make Room for Play and Celebration With IKEA During Dubai Design Week

Al-Futtaim Honda and RoadSafetyUAE organize ‘first-ever' UAE Motorcycle Delivery ...

Yas Mall Races Ahead with Amazing Black & White Weekend Sale from 23-26 November

ERICSSON named Top 5G innovator

UNICEF, WHO and UAE Officials Gather in Dubai for the 5th Arab Regional Conferen ...

Premium Beverages Maker Hielo Beverages India Forays into Dubai(UAE)

Stellar Line Up of Films Added to DIFF's Diverse Cinema of the World Showcase

Women's Sport Set for Another Boost With Dedicated Spartan Sprint

Financial Times names Masdar City best free zone for renewable energy

UAE Team Emirates Continue 2018 Preparations With Mitsubishi Driving Course

Cloudera helps Middle East's biggest brands unlock new frontiers with machine le ...

Dubai Film Connection Supports Innovative Regional Cinema

Dubai Fitness Challenge Records Impressive 786,000 Registered Participants in Jo ...

IATA Introduces I-ASC Survey to Enhance Safety through a Safety Culture

Stakers Releases Entirely New Pools

LG defines the pace of achieving an immersive viewing experience for the impendi ...

Dubai Municipality starts geotechnical investigation for Dubai Strategic Sewer T ...

Get Set for SOUQ White Friday Sale 2017