DUBAI, UAE, 7th September, 2017: Aruba, a Hewlett Packard Enterprise company, has announced its participation at GITEX Technology Week taking place between 08 -12 October 2017 at the Dubai World Trade Centre. The company will be demonstrating its mobility and IoT solutions that empower organizations to serve GenMobile – mobile-savvy users who rely on cloud-based business apps for every aspect of their work and personal lives – and to harness the power of insights to transform business processes.

Mr. Jose Vasco, Managing Director MEMA and CCEI at Aruba comments: “We are in the midst of a huge transition away from networking technologies that were designed for the 20th century before mobile, IoT and cloud existed. The surge in mobile and IoT means that the network must deliver more than just connectivity. It is expected to provide actionable insights about the use of mobile and IoT to justify future investments, so that businesses can adopt new technologies and serve the needs of GenMobile -while keeping the network secure and taking into account cost efficiencies.”

On display at GITEX will be the latest innovation from the company – the Aruba asset tracking solution that is fully integrated into the Aruba Wi-Fi infrastructure and helps organizations easily track valued assets and automate inventory management, resulting in improved organizational efficiency and lower capital and operational costs associated with misplaced assets.

The company will also be demonstrating the latest Aruba 8400 Core Switch Series, purpose-built for emerging mobile-cloud business applications and changing traffic patterns that are being driven by the massive flood of data sources and growth in IoT. The switches deliver a breakthrough in campus core and aggregation, extending intelligence from the edge to the core and allowing CIOs to derive better business outcomes from their networks. While the Aruba 8400 provides the carrier-class availability and performance that organizations need in a core switch, the innovation goes beyond table stakes to address the need for immediate visibility, greater security, better insights into troubleshooting, and easier automation, giving enterprises true business agility as they move to mobile-first, cloud, and IoT-enabled businesses.

Aruba will also be demonstrating its entire range of mobility and IoT solutions under the umbrella of the company’s ‘Mobile First Platform’ including:

ArubaOS, the operating system for all controller-managed wireless LANs
Industry leading 802.11ac wireless access points; mobility controllers that offer centralized network engineering, IP services, security and policy controls, and app-aware platforms
Access switches that bring performance and reliability to the mobile-first campus
Aruba AirWave for network management giving granular visibility into wired and wireless networks
Aruba ClearPass that offers policy management for mobile and IoT
Aruba Central that manages, monitors and secures wired, Wi-Fi and wide area networks from the public cloud and
Aruba Meridian mobile apps that enables location-based services powered by Aruba Beacons, where business leaders can get also get access to beacon powered presence analytics and success rate of pre-defined goals.

“Aruba was born in the mobile, cloud, and IoT era of networking and Aruba Mobile First Networks are optimized for the ‘Digital Workplace’. We focus on designing secure, intelligent edge networks - not fixed, monolithic, and proprietary networking, with a view to support modern digital experiences of GenMobile, from the edge-in rather than taking a ‘network out’ approach. With Aruba’s acquisition by Hewlett Packard in 2015, we bring our industry-leading wireless LAN infrastructure to the access layer, complementing HPE’s strong position in wired LAN,” says Mr. Vasco.

Aruba has had a close association over the years with GITEX and the Dubai World Trade Centre (DWTC), where the event is held. Over the past seven years the company has partnered with DWTC to provide ‘always-on’, secure and high speed wireless internet access across the venue during GITEX Technology Week. This is a major demonstration of Aruba’s superior wireless technology in a venue requiring world-class wireless connectivity – WLAN that is secure, reliable, capable of handling client diversity and density, can support spikes in connections at peak hours and have the backing of world class support.

Commenting on the importance of the company’s participation at GITEX, Mr. Vasco says, “We have been participating at Gitex for many years due to the importance of this regional event where many of our customers and partners attend. HPE Aruba’s senior leadership from the US and Europe will attend the show together with the company’s regional leadership in order to drive key discussions with customers and partners. Our objective is also to reach out to new potential clients and grow our regional business across key verticals such as education, hospitality, healthcare, government and retail.”

Aruba will be exhibiting from the HP stand number CLD-6 in Hall 7.