Search DubaiPRNetwork.com

Home >> Technology

Panasonic announces robust plans for Middle East under new leadership

Panasonic announces robust plans for Middle East under new leadership

Wednesday, September 13, 2017/ Editor -  

Share

Home >> Technology
  • Outlines plans to increase market penetration across Middle East as a vital part of the regional growth strategy 
  • Increase focus on product enhancement by introducing ‘local fit’ line up
  • Panasonic to launch a new marketing campaign ‘Makers of Quality. Mastered in Japan.’ to reinvigorate itself as a leading Japanese brand offering innovative and premium quality products
Dubai, UAE, 13th September 2017:  Panasonic Marketing Middle East & Africa (PMMAF) - the regional headquarters for Panasonic has announced robust plans for Fiscal 2017 under the leadership of the new Managing Director Mr. Hiroki Soejima. The annual convention was held in Dubai today.
 
Over 80 business associates from 12 countries attended Panasonic’s annual convention where the brand outlined increased focus on spreading market penetration through strategic alliance with key retailers, product enhancement by introducing ‘local-fit’ product line ups and reinvigoration of brand through its upcoming marketing campaign. An exciting marketing campaign themed as ‘Makers of Quality. Mastered in Japan.’ was introduced at the event.
 
Speaking at the event, Mr. Hiroki Soejima, who has recently taken as the Managing Director of Panasonic Marketing Middle East & Africa, said, “Over the years Middle East region has witnessed a sustained growth across industries. As a leading Japanese manufacturer offering the widest product portfolio, both for consumers and business’ alike, it has augured well for us. Being a customer-centric brand, we are constantly adapting and evolving to market demands and this year we aim to increase our footprints across the region.”
 
He added, “Riding along this dynamically growing market we aim to align our strategies to keep pace with the ever changing requirement with the introduction of flagship models along with a strong new line-up that will excite our customers. To invigorate our brand, we will launch our strong 360° - marketing campaign highlighting ‘Japan Quality’ reinforcing us as a premium Japanese brand.”
 
As a part of his keynote address at the event, Soejima highlighted Middle East as the key growth market for Panasonic and the company aims to attain a double digit growth in fiscal 2017. 
 
Panasonic’s Small Appliances and Major Appliances registered double-digit growth whilst, conventional telephone and office automation products maintained market leadership. In B2B segment, Professional AV, Broadcast and Security cameras were the key category drivers.
 
In line with the strategy, Panasonic showcased its expansive range of products in the Audio Video, Home Appliances, Health & Beauty, Systems Solutions and Communications and last but not the least the Eco Solutions categories. During the event, Panasonic unveiled an impressive new range of products across categories which included the 65” OLED TV, Urban Audio Music System, Lumix GH5, Meat Grinder, Juicer Blender, Nanoe TM Hair Dryer NA65, I-Shaper Beard Styler, Premium Flat Glass Refrigerator, Jetstream Air Conditioner, newest models of top load Washing Machines and various business solutions for communication, security & office automation categories.
 
Panasonic, at the cusp of completing 100 years in 2018, will continue to strengthen its competitive- edge by offering high quality premium products and solutions to realize ‘A Better Life, A Better World’ for the customers.

Previous in Technology

Next in Technology


Home >> Technology Section

Latest Press Release

John Lewis Home for Timeless Designs

du Launches Its Next-Generation Cloud Unified Threat Management Service

DRYP for Free!

Kasatkina Upsets Muguruza to Play Svitolina in Final of Dubai Duty Free Tennis C ...

Dubai Electronic Security Center's AED 700,000 ‘Innovation In Cyber Security Awa ...

IATA Releases 2017 Airline Safety Performance

Kristoff Gets Top 10 Finish After Meeting Fans Ahead of Stage Two on Abu Dhabi T ...

Give Your Mother the Gift of Time With D1 Milano

W Dubai – The Palm Heats Up Plans for 2018 Launch

Fujairah Crown Prince attends inaugural Maktoum AlSharqi Falcon Championship

Galderma's “Leave Your Mark” Mobile Clinic heightens awareness of skin diseases ...

The miraculous birth at German Medical Center

GCC Financial Forum 2018 Puts Spotlight on Digital Transformation

Puma Energy Hosts “Be Road Safe” Event in Dubai

du Recognised for CSR Initiative at 2018 Gulf Sustainability and CSR Awards

German Medical Center makes new discoveries in Osteosarcoma in Children

Rolls-Royce Cullinan Promises the Best Seat in the House

Samsung Electronics and Qualcomm Expand Foundry Cooperation on EUV Process Techn ...

Hollywood comes to a Helipad

Jaleel Cash & Carry to develop AED 100 m facility at Dubai Wholesale City