Dubai, UAE, September 18, 2017:  Within its efforts to enhance happiness in the government sector, Dubai Customs organized an event on 13 and 14 September under the name “Partners’ Happiness Lab”. The two event comes along the wise vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai who stressed commitment to make society happy. 

The Lab generated a number of innovative ideas and initiatives which were discussed with the senior management team who directed the staff on how to implement and develop them to make partners even happier.  

Ahmed Mahboob Musabih, Director of Dubai Customs, Juma Al Ghaith, Executive Director of Customs Development Division, Abdullah Al Khaja, Executive Director of Customer Management Division, Farid Hassan Al Marzouqi, Executive Director of Human Resources and a number of directors of customs departments and centers. 

Musabih pointed out that making Dubai Customs’ partners and clients happier is a top priority on Dubai Plan 2021 and the UAE’s vision. 

“Dubai Customs plan 2016-2021 is looking at happiness as a main objective. For this we always develop our plans following the latest practices and trends”.
He added:” The vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai has turned Dubai into a unique model and a leading world example of modernity through delivery of world-class products and seven-star services”.  

Musabih said the internally developed initiatives such as the Virtual Corridor, the Smart Workspace, the Smart Risk Engine, and the Authorized Economic Operator have increased Dubai competitiveness and attractiveness worldwide. All of this has recently helped it top the world countries in the Efficiency of Customs Procedures Index.

On his part, Ahmed Abdul Salam Kazim, Strategy and Corporate Excellence Director said the Lab reflects the Department’s vision of materializing the national agenda and making all partners happy. 

He concluded: “We’ve learnt from His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai that happiness and positivity is a lifestyle and a way of life”.