Nissan named one of the best global brands for 2017
Nissan jumps to 39th place in Interbrand study as brand value rises to $11.5 billion
Dubai, UAE, October 2, 2017: The Nissan brand has been named one of the world's most valuable in 2017 by the leading consultancy Interbrand.
Nissan ranks 39th in Interbrand’s annual Best Global Brands study, released today. The study estimates the value of the Nissan brand at $11.534 billion. Last year, Nissan ranked 43rd with an estimated brand value of $11.066 billion.
In the study, Interbrand cites Nissan’s actions to improve brand value, centered around the company’s Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world’s most valuable brands for seven straight years.
The recognition particularly reflects Nissan’s strengthened focus on Nissan Intelligent Mobility in the past year, in which the company launched new products featuring the e-POWER series hybrid system and ProPILOT single-lane autonomous driving technology. Nissan also showcased Nissan Intelligent Mobility at the Consumer Electronics Show in Las Vegas in January 2017. On Sept. 6, Nissan unveiled the new Nissan LEAF, the second generation of the world’s best-selling electric car.
'Brand power has been a consistent focus across the company for the last six years, and it’s very encouraging that all our efforts continue to be recognized by this influential brand ranking,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy at Nissan. “The fact that we continue our growth proves that our activity focusing on Nissan Intelligent Mobility and our vision for the future of driving is appealing. With the launch of the new LEAF, we are hoping to see further improvement in our brand.'
In compiling its report, Interbrand looks at the investment and management of each brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the brand’s strength.
Home >> Automobile Section
Hotel Indigo Redefines Art Experience with Launch of Keerthana's First Supper
Roghani, Golestan claim Padel crown at 11th Nad Al Sheba Sports Tournament
ADNOC Distribution Shareholders Approve New Five-Year Dividend Policy As Company ...
flydubai adds two destinations in the Kingdom of Saudi Arabia
Media Statement on the occasion of Zayed Humanitarian Day: Humaid Al Dhaheri, Ma ...
Snap, Savour and Win: Dubai Food Festival and Gulf Photo Plus Launch Photograph ...
Greenpeace MENA Reveals North Africa's Polluters- Time for Urgent Action!
Hotpack Global MD emerges Founding VC of Paper and Tissue Business Group at Duba ...
Dubai Shopping Malls Group Set To Delight Shoppers With New ‘Shop. Scan & Win' E ...
Power to progress: Kia K4 next-generation compact sedan sets new design standard ...
Etihad Rail signs agreement for waste management services with BEEAH Group
Rowland Seeks To Extend Nissan's Podium Streak In Front Of Sell-Out Home Crowd A ...
Union Coop joins forces with Emirates Skywards
Identity and Dubai Police in Wheelchair Basketball final at Nad Al Sheba Sports ...
Abu Dhabi Chamber and UAE International Investors Council Sign Collaboration Agr ...
Al Haramain Group shares its business growth by hosting UAE's largest Iftar for ...
5th Ramadan Heroes supports 224,000+ beneficiaries in two weeks
Call for Entries for Milestone Tenth Edition of Van Cleef & Arpels Middle East E ...
Emirates Adds Saf On Flights From Amsterdam Schiphol Airport
Formula E Races Into Asphalt 9: Legends With Time-Limited Events Ahead Of Tokyo ...