New range showcases the latest line of refrigerators, washing machines and built-in kitchen appliances designed specifically for modern urban lifestyles

Dubai, UAE, October 11, 2017:  Better Life, one of the leading home appliance retailers in the region and a division of Easa Saleh Al Gurg Group LLC, has launched a new line of large kitchen appliances from ‘Siemens’ - a world renowned brand with a vision to create exceptional home solutions. The new range will be available in Better Life showrooms across Dubai. It showcases the latest line of refrigerators, washing machines and built-in kitchen appliances designed specifically for modern urban lifestyles. 

Ziad Houdeib, General Manager at Better Life commented, “The introduction of these new lines of Siemens products complements our efforts to spread joy to the UAE home maker by providing a range of products to meet changing lifestyle needs of families. Siemens products are known for quality and performance whilst leading the way through product design and aesthetic appeal. We will continue to expand our retail product portfolio with innovative products whilst maintaining our efforts to create a great customer experience.”

Some of the key products include the following:
IQ500 XXL Refrigerator: Designed for every household, this innovative appliance highlights the perfect balance of design and features, its primary characteristics include noFrost bottom freezer with a substantial 682 liter gross capacity and hyperFresh plus humidity control system that helps to retain nutritional values of fruits and vegetables and keeping them fresh for twice as long. An adjustable temperature control mechanism, the IQ 500 XXL will ensure that fish and meat will also stay fresh for longer periods. The superCooling button is another feature which quickly reduces the temperature in the refrigerator to +2 °C. This prevents an undesirable rise in the temperature of already chilled food whenever ones adds food that is not as cold.

IQ500 Automatic Washing Machine: This frontload, automatic washing machine is ideal for washing large loads, with a capacity up to 9kgs in addition to flexible configurations offering effective cleaning power and efficiency while saving energy. This model is a unique combination of elegant design and innovative technology. The revolutionary sensoFresh System for instance uses active oxygen to purify almost any kind of contamination including sensitive and non-washable fabrics as well. It also gets rid of odours such as cigarette smoke or kitchen smells with the active oxygen neutralising smells in just 30 to 45 minutes, depending on the intensity of the odour while the speedPerfect option enables customers to get perfect washing results in up to 65% less time. 

IQ700 Built In Series: Adding an elegant touch to your kitchen space becomes simpler with the iQ700 built-in series which can be installed in any combination. Whether alone or combined, their stylish design never fails to impress. With the new varioSpeed function, food is cooked to perfection within half the usual time, while the large TFT display with full-screen graphic animation guarantees clarity and ease of operation. The IQ700 redefines efficiency. Consider for example the integrated microwave which supplements the oven's conventional cooking modes and reduces cooking time whenever necessary with the same consistently perfect results. 

In Dubai, Better Life is present in Mall of the Emirates, City Centre Mirdif and Al Ittihad Road in Deira.