Abu Dhabi, UAE –06 November 2017:  Etisalat today announced the availability of the new generation iPhone X starting on Friday, 3 November online and all Etisalat stores in UAE. 

Etisalat ‘iPhone for Life’ subscribers owning iPhone 7 and 7 Plus now have the exclusive opportunity to enjoy a free upgrade to the new iPhone X , iPhone 8, and iPhone 8 plus upon completion of 12 months into their contract giving them flexibility to purchase the latest smartphone and join Apple’s global journey of revolutionary technology and smartphones.  

Etisalat was the first operator in UAE to bring Apple’s ‘iPhone for Life’ program to its UAE subscribers last year. At the launch of iPhone 7 and iPhone 7 plus, Etisalat customers had the chance to upgrade from an iPhone 6s and 6s Plus. This gave subscribers the opportunity to enjoy Apple’s latest smartphones during the launch removing the need to wait until the end of the contract. 

Customers buying a new iPhone on the smartpay offer of 18 or 24 month can upgrade to a new Apple smartphone free after completing 12 months into their contract. Moreover, subscribers who have completed less than 12 months of their plan can still opt to upgrade to the latest iPhone by paying an early upgrade fee for the remaining months of the contract. 

With a high number of Apple fans in the country Etisalat received a positive response to this program. ‘IPhone for Life’ once again gives an opportunity to avid Apple lovers looking forward its latest smartphones. They can now upgrade their iPhone 7 and iPhone 7 plus to iPhone X, iPhone 8 and iPhone 8 plus the that has set new benchmarks for the smartphone industry. 

Khaled El Khouly, Chief Consumer Officer, Etisalat said: “Etisalat’s introduction of the global ‘iPhone for Life’ program for the first time in the country last year gave our privileged customers a unique prospect of enjoying a free upgrade to Apple’s new generation smartphones. The objective of this program is to enable our customers to enjoy the journey of every new Apple smartphone and the technology benchmark every new device brings into the global industry. 
“We have seen the excitement and the anticipation of our large Apple fan base in the country, therefore this program is apt in meeting their need to buy the latest Apple smartphone at the same time as their global counterparts. The ‘iPhone for Life’ program again gives an opportunity this year to upgrade to the 10th anniversary launch of their new generation smartphones.”

Subscription to the ‘iPhone for life program’ is also available for all new customers purchasing the iPhone 8 and iPhone 8 Plus devices on 18 and 24 month Smart pay offer.