Dubai-UAE: 28 November 2017:  With the recent rise in streaming services and the eruption of available content, it is no surprise that smart platforms are becoming a staple across the global TV market. In fact, a recent study by GFK reported that more than half the televisions sold in 2017 across the world were smart TVs. The percentage of televisions with smart TVs with smart functionality also rises the more high-end the TVs become and LG is a forerunner especially in developing diverse products in the television category offering the most immersive viewing experience.

LG’s highly compatible smart TVs comes equipped with intuitive control, a revolutionary and streamlined smart webOS interface that offers and Intelligent Voice Agent and even works with Google Assistant to conveniently provide access to an extensive range of information while allowing users to issue voice commands.
“Smart TVs serve as the bridge between computers and traditional TVs,” said Mr. Yeon Gong Choi, President LG Electronics Gulf. “With intelligent webOS, more viewers will be able to experience the TV like never before.”

The rise in demand for smart TVs has fueled by the change in behavior of streaming video services from companies such as Netflix, Hulu, and Amazon Prime Instant Video. Instead of watching TV traditionally or recording shows, they prefer to have content-on-demand and the freedom that only streaming online can provide – and this is especially true for more than half of the young millennials (ages 18 – 24) and is rapidly becoming the favored method for other age groups as well.

LG provides an extensive collection of 2017 4K UHD TVs that provide multiple viewing angles as well as LG’s OLED Picture-on-glass showcasing design leadership is engineered to work seamlessly with streaming video providers. Offering true blacks, exceptional picture quality and the convenience-enhancing features, LG’s Netflix-recommended TVs enable the ultimate streaming experience.

Furthermore, LG brings homes the ultimate experience with rich audio as LG’s advanced multi-dimensional SJ9 surround sound bar is equipped with multiple speakers that project high-quality audio from every conceivable angle while the Sound Bar Flex Sj7 brings incredible versatility as it allows users to position its two halves anywhere they like – in addition to offering independent Bluetooth speaker capabilities. In addition LG’s sound bars and TVs come equipped with Dolby Atmos technology to provide not just immersive viewing but immersive audio as well with three-dimensional, object based surround sound.

Although some may feel that this internet-driven personalized TV landscape may resemble traditional TV viewing in name only, it is also important to remember that in every projection of the future of home entertainment, the TV screen itself remains the center. As TVs become both smarter and more capable, users will only find that its impact is increasing – and LG’s advanced TV technologies are identically positioned for success at a time when premium TVs are more important than ever.