Home >> Lifestyle

NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries

NIVEA MEN and Real Madrid Extend Partnership Globally Covering 70+ Countries

Tuesday, December 5, 2017/ Editor -  


Home >> Lifestyle
NIVEA MEN launches exclusive video with preparation insights from the locker room with Real Madrid players Sergio Ramos, Marcelo, Isco and Lucas Vazquez      
Dubai, UAE, December 05, 2017 –NIVEA MEN, global market leader in men care, and world-famous football club Real Madrid C.F., have now signed a five-year contract extending their partnership globally in 70 countries. The two brands have been successfully partnering since 2013 in select countries. 
“Modern football and men care make a great match, both standing for values like confidence, togetherness, passion and mastery. Therefore, we are excited to bring our cooperation with the world-famous football club Real Madrid to a global level,” says Beiersdorf CEO Stefan F. Heidenreich. 
Preparation insights from the locker room: video of Real Madrid players
Sport professionals and their preparation routines are a valuable source of inspiration to enhance their own preparation and performance. NIVEA MEN therefore offers an exceptional look behind the scenes of Real Madrid thus activating men worldwide to unlock their full potential in their everyday lives: In a video, Sergio Ramos, Marcelo, Isco and Lucas Vazquez share personal insights from the locker room. Fans get to know the 'men behind the players' – their rituals, their motivations and their preparation techniques. 

Previous in Lifestyle

Next in Lifestyle

Home >> Lifestyle Section

Latest Press Release

The Arab Thought Foundation's FIKR16 Conference to take place in Dubai between t ...

ACRES 2018 presents Sharjah's first ready to move-in freehold property, Al Rayya ...

27th Edition of ArtMap Celebrates Dubai Culture's 10th Anniversary

Middle East launch of CASIO's new range of mercury free ‘High Brightness LampFre ...

Jacky's Group of Companies forays into UAE executive education sector

Colgate and Michael Phelps' ‘Save Water' Campaign makes waves and encourages UAE ...

International Artists Showcase Works Created in Dubai: Art Dubai

Turkish Airlines has added Samarkand to its flight network.

Dubai's Top Teams in the duFC Enter the KO Stages

Emirates deploys special ‘Year of Zayed' aircraft to mark first international fl ...

Steelcase Wins “Best Resource or Equipment – Non ICT” at the 5th Annual Gess Edu ...

Dubai Heights Academy Marks Ghaf Tree Planting Ceremony

GPCA Leaders of Tomorrow enters 3rd year at R&I Summit and PlastiCon


Aerotropolis: Designs to Transform the Passenger Experience


International Golden Group (IGG) announces participation at forthcoming Saudi Na ...

Pegaga Gas Development in Malaysia Approved

Caparol Paints unveils colours for the season

Abdulla Al Ghurair Foundation for Education and Arizona State University Partner ...