Global tech company sets aggressive growth strategy for the KSA market

Riyadh, Kingdom of Saudi Arabia, 10 December 2017 –   Lenovo Data Center Group (DCG), a global leader in the provision of optimum end-to-end data solutions and services, today announced the appointment of Ingram Micro, as its value-added distributor (VAD) in Kingdom of Saudi Arabia (KSA). 

As a part of this agreement, Ingram Micro, a leading technology distributor in the region, will be responsible for providing specialization, coverage and operational management of Lenovo DCG’s portfolio in the Kingdom. Lenovo’s data center portfolio spans servers, storage, converged and hyper-converged, networking, hyperscale, software and services. 

Building on Lenovo’s number one position in customer satisfaction  and server reliability for x86 servers , Lenovo recently introduced its largest, most comprehensive portfolio of server, storage, networking, software and data center services, as well as a new set of brands poised to take this leading position in customer satisfaction to even greater heights: ThinkSystem and ThinkAgile. 

Russell Theron, Regional Manager, Data Center Group (DCG), Lenovo Middle East and Africa commented, “Saudi Arabia is an important market for Lenovo DCG and this appointment in part of an aggressive growth plan we’ve set for the country. By combining Lenovo’s innovations with Ingram Micro’s technical expertise and deep market insight, this strategic partnership is expected to empower our market growth and offer enhanced solutions from clients to datacenter and storage to businesses in Saudi Arabia”

“Ingram Micro is a leader technology and supply chain services in Saudi Arabia, and has an exceptional presence and reach in the market. As one of the top VADs for enterprise hardware and solutions, Ingram Micro is an ideal partner to lead the way in taking the Think Systems and Think Agile offerings to the Kingdom,” added Theron. 

Shaikh Mohammed Abdullah, General Manager, Ingram Micro KSA said, “Lenovo is a global Fortune 500 company and a leader in consumer, commercial and enterprise technology. It is committed to transform the data center customer experience in the region, and we’re proud to be enablers of this vision. Being appointed as VAD for Lenovo DCG in Saudi Arabia will allow us to expand our solutions to a wide-range of partners from small business to large-scale enterprise”. 

With its extensive array of resources, Ingram Micro drives market and customer growth by bringing unique insights to allow companies to realize the promise of technology. It has three offices in the Kingdom with vendors portfolio spread across multiple segments. It offers major IT products, services that channel partners need; professional services, technical support, financing/credit services, managed services, broadest portfolio of technology and services.