Dubai-UAE: 12 December, 2017 –  Noor Bank, a leading Shari’a-compliant bank in the UAE, has been named a winner of the Critics’ Choice Best Islamic Retail Banking Brand Award at the Islamic Retail Banking Awards (IRBA) 2017. This is the second year in a row that the Bank has been honoured in this category at the event hosted by UK-based financial think tank Cambridge Analytica.

Mufazzal Kajiji, Head of Retail Banking, Noor Bank collected the award on behalf of Noor Bank in the presence of high-profile industry peers at an exclusive ceremony. 

The award recognises Noor Bank’s growing brand reputation as well as its ‘Share’ campaign that highlighted the Bank’s value creation for the greater public good in line with its Islamic values. The campaign conveyed the Bank’s core values to consumers and ran across its communication channels including social media and external advertisements.  

Speaking about the accolade, Mufazzal Kajiji said: “Winning this prestigious award for the second year in a row reinforces Noor Bank’s national and global credentials as an industry-leading Islamic and financial institution. At Noor Bank, we believe that ensuring consistency across all our brand’s touch-points as we effectively deliver our suite of services is integral to our success. Awards such as this one encourage us to redouble our efforts, as we look at new avenues to continue growing our retail banking proposition to best serve our customers.”

The Critics' Choice Committee at Cambridge Analytica selected Noor Bank as the winner following a comprehensive analysis of Islamic banking brands worldwide. The Committee comprises leading Islamic banking experts from across the globe.