Dubai, UAE, December 14, 2017:  ‘Be There’ at The Dubai Mall this winter, the flagship retail and entertainment destination of Emaar Malls in the heart of Dubai. Celebrating the season’s festive cheer, The Dubai Mall has unveiled its winter campaign that offers something for everyone, and enough reason to visit with family and friends. 

The Dubai Mall’s contemporary take on the Nutcracker will delight young and old alike. Activities and entertainment include a festive photo booth, a digital graffiti wall where you can create your own nutcracker soldier, festive greeting booth, photo opportunity spaces and live ballet Nutcracker mini-shows.

A number of retailers at the world’s largest and most-visited retail and entertainment destination are also joining in the celebration with magical window displays, gifts and activities for the whole family to enjoy.

This winter ‘Be Enchanted,’ ‘Be Entertained,’ and ‘Be Delighted’ as you shop for gifts for loved ones, or simply get together for a fun time out; you might even ‘Be Lucky’ by winning it big with The Dubai Mall Emaar Gift Card shopping spree prize draw. 

Purchase an Emaar Gift Card before midnight on December 25, 2017 to automatically enter the prize draw for a chance to win an AED 500,000 gift card (*T&Cs apply). The winner will be announced at a special ceremony on December 26, 2017, the first day of Dubai Shopping Festival, when they’ll be able to choose a day between January 2-7, 2018, to spend their AED 500,000 gift card. They must spend the entire amount in just 12 hours at The Dubai Mall, using the gift card across at least five retail categories, including apparel; footwear; health, beauty and fragrance; fine jewelry; home; accessories; electronics and entertainment. The lucky winner will be assisted in their remarkable shopping experience by a Shopping Advisor and a Stylist from The Dubai Mall, who will help them shop for the latest fashion and beauty trends in record time. 

The mall will also serve as a centre of action and attention as Downtown Dubai prepares to host the acclaimed ‘Light Up 2018’ New Year’s Eve gala. Restaurants along the waterfront promenade, overlooking The Dubai Fountain, will be sought-after for prime views of the much-anticipated event – so book your table now to be sure you don’t miss out. 

Making arriving at The Dubai Mall even easier and sweeter than ever this festive season, The Dubai Mall has partnered with Careem and Uber to give shoppers special discounts on rides. Careem is offering 15 percent discount for drop-offs at The Dubai Mall before 11am, and pick-ups from The Dubai Mall before 4pm (maximum 5 rides per month) when you use the promo code TDM15. Uber is also offering a 15 percent discount to anyone travelling to or from The Dubai Mall before 11am (maximum 24 rides over the period) with promo code UBER2TDM.