MEPRA announces winners of its 2017 awards
- 58 award winners announced at the MEPRA Awards
- INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group win Best Integrated Campaign of the year
- Etihad Airways wins in-house team of the year
Gold winner | Silver winner | Bronze winner | ||||
Category | Agency | Client/Campaign | Agency | Client/Campaign | Agency | Client/Campaign |
Agency of the year | Weber Shandwick MENA | |||||
Best Integrated Campaign | INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group | 'Together for a world first' | JLL with Four Communications Group | “Alternative Thinking” | ASDA'A Burson-Marsteller | The Middle East: A Region Divided - The Ninth Annual ASDA'A Burson-Marsteller Arab Youth Survey 2017 |
Best Launch Live Event/Stunt | INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group | 'Unleash Your Potential' | LG-One | A tower of chocolate with LG Dual Cool | Hill+Knowlton Strategies | HSBC Rock the World of Golf |
Best Use of Sponsorship | Matrix PR | Himalaya Arabs Got Talent Sponsorship | BPG Cohn & Wolfe | UniteFor Campaign by BPG Cohn &Wolfe | Memac Ogilvy PR -Dubai | Potatoes On Mars |
Best Use of Traditional Media Relations (Consumer/Trade) | TOH PR | Monte-Carlo: Modern Glamour for the Middle Eastern Millennial | Brazen PR | Brazen Gets Behind the Wheel with Careem | Memac Ogilvy PR-Lebanon | UNICEF-Back to School- Ana Hader (I am present) |
Best Use of Digital PR | Markettiers | DMCC - Made for Trade Live | Weber Shandwick MENA | United States Agency for International Development (USAID) - Our hands tell a story | Cicero & Bernay PR | Deliveroo - Max of Arabia |
Best Use of Influencers | Hill+Knowlton Strategies | #MyPorscheDXB - Starting a journey with influencers for Porsche Middle East & Africa | Airbus | Own the sky - on your way to Manchester and back | Action Global Communications | Fairy Platinum dishwasher tablets launch |
Business to Business | TOH PR | Boom Supersonic: Heralding the Jet Age | Oracle | Oracle VAT Campaign | BPG Cohn & Wolfe | Booz Allen Hamilton MENA |
Consumer Goods | INFINITI Middle East with Four Communications Group | 'Born to Challenge' | Hill+Knowlton Strategies | #Feelthefloatride - Reebok | Hill+Knowlton Strategies | #MyPorscheDXB – Starting a journey with influencers for Porsche Middle East & Africa |
Consumer Services | Memac Ogilvy PR -Dubai | Huawei FUT BOT | Rove Hotels with Four Communications Group | Happiness without Borders | BPG Cohn & Wolfe | Hotels.com ‘Travel to Embrace Similarities and Explore Differences’ |
Corporate Reputation & Image | Weber Shandwick MENA | First Abu Dhabi Bank - Day One Launch and Brand Unveil | ASDA'A Burson-Marsteller | ‘The Middle East: A Region Divided’ - The Ninth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017 | Memac Ogilvy PR -Dubai | Lenovo Hadia Time |
Crisis Communications | Weber Shandwick MENA | McDonald’s Kuwait - Beef Nation | Grey | #MadeinQatar | ||
Internal Communications | Dolphin Energy | The CORE Project | Abu Dhabi Media with Four Communications Group | “The Gatherings” A revitalised take on employee engagement | Edelman | The Majid Al Futtaim Communities Manifesto |
Financial Communications | Impact Porter Novelli | Wills & Probate Registry - Take Care of Tomorrow | Weber Shandwick MENA | Dubai Gold and Commodities Exchange (DGCX) – The Exchange with the Midas Touch | ASDA'A Burson-Marsteller | Emirates NBD : #TogetherLimitless |
Government Communications & Public Affairs | ENEC with Four Communications Group | Powering-up the nation, Ensuring a positive reception of civil nuclear energy within the UAE | Edelman | The Mohamed Bin Zayed Majlis for Future Generations | Cicero & Bernay PR | Dubai Culture- Etihad Museum |
Healthcare | Memac Ogilvy PR-Dubai | Potatoes on Mars | Memac Ogilvy PR-Dubai | Lifebuoy - Handle on Hygiene | Weber Shandwick MENA | Children's National - Drawing New Frontiers |
Social Responsibility & Environmental PR | Weber Shandwick MENA | Children's National - A Very Special Place | Abdul Latif Jameel Motors | Abdul Latif Jameel Road Traffic Safety Initiative | BPG Cohn & Wolfe | UniteFor Campaign by BPG Cohn&Wolfe |
In-House Team of the Year | Etihad Airways | |||||
Young Communicator (Agency) | Winner: David Willett - Weber Shandwick MENA | Highly Commended: Angelina Hedra - Weber Shandwick MENA | ||||
Young Communicator (Corporate Side) | Hanisha Lalwani - Marriott International |
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