Search DubaiPRNetwork.com

Home >> Entertainment

IKEA Introduces 'arabic Reassembled' as Part of Uae Initiative to Spread Love for the Arabic Language

IKEA Introduces 'arabic Reassembled' as Part of Uae Initiative to Spread Love for the Arabic Language

Sunday, January 7, 2018/ Editor -  

Share

Home >> Entertainment

Families are invited to take part at the IKEA Store in Dubai Festival City on 8 January 2018 and at Yas Mall on 11 January 2018

Dubai, UAE, 7th January 2018:   IKEA, the much-loved Swedish home furnishing retailer, has designed an initiative named ‘Arabic Reassembled’ to encourage children to learn and engage with the Arabic language. 68%* of young Arabic-speaking nationals in the GCC confirm they use English more than Arabic, so to support the UAE Government’s initiatives, IKEA has designed a fun and creative solution for children, the way it knows best.

During Arab Literacy Day on 8 January, children will be given the chance to assemble 12 different Arabic words using the universally familiar IKEA instruction manual. While making Arabic words that are used daily, children will be able to learn while having fun! 

Vinod Jayan, Managing Director – IKEA UAE, Qatar, Egypt and Oman said, “We have been inspired by UAE Government’s initiatives to promote the value of the Arabic language amongst Arab-speaking children. We have fused our simple approach to assembly with learning Arabic, giving little ones a fresh and new way to learn. This initiative is aligned with our Let’s Play campaign, as we believe in the importance of play for emotional health and wellbeing – and we can’t wait to see it in action!” 

Participate and be inspired by visiting the self-serve section in-store at Dubai Festival City on 8 January or Yas Mall on 11 January. 


Previous in Entertainment

Next in Entertainment


Home >> Entertainment Section

Latest Press Release

Jaguar to Make History With All-Electric Race Series

CBUAE and Central Bank of China meet to Enhance Renminbi Clearing in the UAE

Dubai being crowned as the ‘Champion City' for District Cooling Solutions: Inter ...

Chic and Stylish Wraps with a 3 in 1 effortless concept

Holiday Gifting Made Easy with Wet n Wild Beauty Specials

Discover a magical Festive Season at Dubai Parks and Resorts

Etisalat further doubles speeds on eLife plans for free

Nine winners honored by DQG for their innovative ideas at the 10th Global Contin ...

IFAW participates in special initiative with the Al Ain municipality marking the ...

Young Emirati Champion Rashid Al Dhaheri Powers Ahead to Stunning Victory at the ...

Todd English Food Hall announces Dubai debut of its New York-born concept

Samsung Galaxy A9 – Designed to capture the world in its fullest

ADNOC Schools Honors its Kumon Program High-Achievers

Tissot PR100 Lady Sport – Chic Glamourous Festive Season

Immigration Amnesty Extended Further

Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid ...

Dubai South unveils the Aviation One office complex

DLD announces 3rd Gulf Real Estate Awards 2019

Air India Express launches its new route to Kannur from Abu Dhabi International ...

du & Sharjah University Piece Together Larger Than Life Guinness World Record Mo ...