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Panasonic Highlights 100th Anniversary, Future Vision at CES 2018

Panasonic Highlights 100th Anniversary, Future Vision at CES 2018

Thursday, January 11, 2018/ Editor -  


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Panasonic Corporation showcases its latest technologies at CES 2018 in Las Vegas, Nevada
Dubai, United Arab Emirates, January 11, 2018:  2018 marks the 100th anniversary of Panasonic's founding. As well as expressing thanks for the company's success over the past 100 years, this year's booth at CES focuses on visual content to introduce the company's future vision that will pave the way to the next 100 years. The booth is divided into four zones - Immersive Entertainment, Connected World, Sustainable Energy, and Integrated Supply Chain - to highlight how Panasonic's proprietary technologies are helping make daily life a better experience and reflect solution categories within the repositioning of the Panasonic brand in the North American region.
In addition to the main booth in LVCC, Panasonic exhibits are also located in Tech West Venues.  On display are one-touch home automation ('eny' smart device), one-touch ID recognition, 3D camera stabilizers as well as the latest Technics products.
Panasonic is also hosting Panasonic Live @ CES 2018, where six specialist social influencers from the entertainment, mobility, energy, and supply chain fields are doing panel discussions via live video broadcast directly from the show floor. Archive videos of the January 8 press conference, in addition to Technics products and smart devices on display at the Tech West venue, are featured online at, hashtag #PanasonicCES.
Key features of the Panasonic Booth at LVCC
Vision Area
  • History & Philosophy – Includes Meet Mr. Matsushita - The Founder's Enthusiasm and Imagination, a video revealing the past 100 years and management philosophy of Panasonic through the words of founder Konosuke Matsushita; and Panasonic DNA, which demonstrates how technologies developed through Panasonic's consumer business are incorporated in today's B2B solutions.
  • Vision Theater –  Features a large screen showing Panasonic's vision for the year 2030 in which it aims to contribute to the improvement of people's lives and society through four key areas: Living Space, Supply Chain, Mobility, and Environment (Energy).
  • Concept Exhibit – Features Living Space Autonomous Cabin, a future space proposing new value on how to spend time in the car in the age of autonomous driving; Home X, which aims to create new value in the home experience through user-experience and user-interface design ideally suited to different living spaces; and, Panasonic Environment Vision 2050, which demonstrates a future society that further utilizes clean energy and one where the amount of energy created exceeds the amount of energy used.
Solutions Area 
The booth is divided into four zones to highlight how Panasonic's proprietary technologies are helping make daily life a better experience and reflect solution categories within the repositioning of the Panasonic brand in the North American region.
  • Immersive Entertainment – Using AV solutions and sports analyses solutions anticipated for 2025-2030, Immersive Entertainment offers a completely new entertainment experience.  Included in this zone are Customer Engagement Technologies, 3D Projection Mapping, LinkRay-AR, Advanced AV Solutions and Smart Venue Solutions.
  • Connected World – This zone introduces the activities of two mobility businesses, automotive and avionics.  Included in this area are: a display for Smart Design Cockpit/Smart Vision Cockpit, Scalable ePowertrain Platform, as well as VR demonstrations and exhibits of actual airplane seats (Companion App - Economy seats, New Business Class Cabin, and Immigration Inspection System), which explains the concept of 'travel thread' that integrates all aspects of the passenger experience from pre-flight to post flight.
  • Sustainable Energy – This corner showcases Panasonic's collaborations in lithium ion batteries and solar panels with partners striving to use sustainable energy sources. On display are examples from U.S. partner Tesla and Gogoro of Taiwan.
  • Integrated Supply Chain – Through presentations and videos, this exhibit illustrates a future model for an internet-connected supply chain based on RF-ID, and transformations of business models adapted to changes in society.  Included are:  Parallel Link Robot, RF-ID Gate, RF-ID In-Store Payment, and Automated Transport System.


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