Dubai, UAE, February 06, 2018:  The Limitless is back with a sleek next-gen silhouette for 2018: the IGNITE Limitless SR. Street-inspired design. Running-approved comfort. It’s unstoppable – designed for the individual who’s always on the move and whose style is fearless. It knows no limits. 

Intuitive cushioning dynamic fit disruptive style 

The updated upper features a full bootie construction and free floating TPU lacing system, both contributing to the perfect fit. Equipped with a new intuitive compression system using PUMA IGNITE foam placed between EVA, the tooling provides cushioning and comfort for those on the go. The unique sharp collar and bold PUMA branding on the premium TPU heel piece completes the sneaker with a futuristic look and feel. 

The IGNITE Limitless SR is now available in all PUMA stores & selected retailers in the GCC.