Search DubaiPRNetwork.com

Home >> Automobile

Name of New High-sided Vehicle to Be Rolls-royce Cullinan

Name of New High-sided Vehicle to Be Rolls-royce Cullinan

Wednesday, February 14, 2018/ Editor -  

Share

Home >> Automobile

Dubai, UAE, February 14, 2018:  Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-bodied car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce. 

Today, the wait is almost over as Rolls-Royce confirms that its new motor-car will be called Cullinan. 

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor-car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of The House of Rolls-Royce have shaped, tested and polished this unique motor-car to eliminate any flaw and make it Effortless, Everywhere.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor-car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös. 

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe “Architecture of Luxury”. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates. 

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”

 


Previous in Automobile

Next in Automobile


Home >> Automobile Section

Latest Press Release

du & Sharjah University Piece Together Larger Than Life Guinness World Record Mo ...

Dubai Culture officially inaugurates ‘Live our Heritage' festival at Global Vill ...

Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world

GROHE Rapido SmartBox: Universal Solution for More Individuality in Showers

Winter wool Christmas must- haves

Listen to the Autism Beat Gala Dinner at Atlantis - The Palm

Dubai Health Authority breaks Guinness World Record for most participants in a b ...

New Menu alert: Moombai & Co. launches exciting and delicious food items to its ...

5G in mobile technologies will be a game changer opening doors to innovation & u ...

New 1948 Seamaster Watches Join the Ranks'

Banks to Assess Credit Worthiness of Customers with Al Etihad Credit Bureau Befo ...

Dubai Tourism Highlights Importance of Digital Maturity and Revenue Management i ...

2018 Business Review of Saudi Arabia

Unique art exhibition dedicated to UAE's leaders marks Burjeel Day Surgery Centr ...

24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market

The Most Smashing Line Up Revealed: Mubadala World Tennis Championship Set to Be ...

At COP24, Schneider Electric Strengthens its Commitment to Become Carbon Neutral ...

Get Party Ready with Champion Cleaners

Mubadala Petroleum completes the acquisition of a 20 percent interest in the Nou ...

Joe's Backyard Opens at the Holiday Inn, Dubai Festival City