ICONS© Coffee Couture, a German Lifestyle Coffee Chain, expands its foothold beyond the GCC, starting with new franchise units in Austria

Dubai, United Arab Emirates, 15 February, 2018:   ICONS© Coffee Couture, a fashion and lifestyle coffee shop offering healthy options for delectable desserts, has recently opened doors in prestigious Klosterneuburg in Austria, a part of its strategy to create a global standing for the brand. Having currently opened seven owned branches and two franchised units across the UAE, the German concept is looking at setting up 6 more branches within 2018 in the UAE. The brand also has twenty-five franchise units in the pipeline with Master Franchise Partner, Eram International in the Kingdom of Saudi Arabia, as well as Qatar, Bahrain and Oman with another 15 franchise units. 

ICONS© is a brand launched with a sound business model that is consumer-oriented and based on creating its iconic flavor and feel through carefully selected Master Franchise Partners across the GCC, and beyond. The ICONS© franchise chain concentrates mainly on vegan, gluten-free, dairy-free and healthy foods, the world’s most exclusive coffee ceremony, designer desserts and more, with the expansion in Europe to serve hard drinks for the evenings. The ICONS© development concept is based on a ripple-effect framework, with a concentration to expand across the world, one region at a time. 

Talking about the newest franchise opening, Elena Weber, Founder, ICONS© Coffee Couture, said, “We are quite excited about the new developments in Europe and its positive feedback since opening. While the main product offering ‘stays iconically sweet, ironically healthy’ and very close to its origin around the globe, the Austrian franchise branch becomes a lounge setting in the evenings, with a selection of organic and regional wine and beers to suit the European market. The first branch in Austria opened recently, and because of the great feedback we’re already scouting for more locations. Overall, we aspire to only sign 2 new, judiciously selected Master Franchise Partners a year, and are looking at further expansions across Europe and Asia and to complete the GCC with a Franchise Partner in Kuwait.”  

Flawlessly blending fashion and food, ICONS© Coffee Couture is set to introduce the Globe to a healthier, luxurious alternative to fattening and unhealthy coffees and cakes that are sure to take the city by storm, including its healthy ice-cream bar and the world’s most exclusive coffee ceremony! With a menu innovated by a team of experts and former model and founder, Elena Weber ICONS© makes for a stunning lifestyle Coffee House experience. 

The German brand has also launched its branch in the Abu Dhabi Ladies Club, chaired by Her Highness Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan as an effort to increase its footprint across the UAE.