Search DubaiPRNetwork.com

Home >> Entertainment

P&G's Olympic Global campaign Love Over Bias celebrates diversity with the UAE's Zahra Lari

P&G's Olympic Global campaign Love Over Bias celebrates diversity with the UAE's Zahra Lari

Sunday, February 25, 2018/ Editor -  

Share

Home >> Entertainment

Emirati figure skater Zahra Lari’s personal story shines a light on overcoming culture and gender bias in sport 

Dubai, UAE, 25 February 2018:   As the Olympic Winter Games PyeongChang 2018 commence, Procter & Gamble’s campaign to promote universal equality in a world free from bias includes a heartwarming story of triumph over adversity that is closer to home for many of us in the Gulf region. 

P&G’s ‘Love Over Bias’ series of films, which are the latest in its ‘Thank You, Mom’ campaign, relate real-life stories of athletes who have overcome challenges thanks to the support of their families. P&G partnered with Emirati figure skater Zahra Lari for the Olympic Winter Games as they saw her as an inspirational athlete who has broken boundaries on her own athletic journey.

Zahra Lari is a three-time UAE National Champion who was the first Emirati figure skater to compete internationally. She faced bias for competing whilst wearing a hijab. Her barriers weren’t only confined to societal acceptance of her performing whilst wearing the hijab; the judges of her competition deducted points from her score as the hijab wasn’t considered an “approved” part of her costume. Zahra stood up for herself, petitioned for a change in the rules and won.

“That was a huge deal and a very proud moment for me,” she said. “But I wasn’t really thinking of myself. I was thinking of the girls who are going to start skating and I don’t want them being judged for how they are dressed.”

P&G’s stance against gender bias and women’s empowerment is part of a wider aspiration to create a better world for everyone through the promotion of equality.

A recent survey distributed to Olympians by the IOC on behalf of P&G found that 55% felt prejudice or judgment from others while growing up; Zahra and P&G want to help encourage people all over the world to embrace the idea of ‘Love Over Bias.’ 
 

 


Previous in Entertainment

Next in Entertainment


Home >> Entertainment Section

Latest Press Release

Ajman Media City Free Zone , the brand new investment hub of UAE, announces a st ...

DP World and EGA Sign Important Agreement to Support Aluminium Exports

Egypt leads race to win Cartoon Network's Toon Cup from among 70 countries world ...

Vegard Stake Laengen's Stage-by-Stage Guide to the Tour De France 2018: Week Two

Dubai health facilities rating system underway

Inspired by legends, worn by new heroes, PUMA FOOTBALL brings you the AC MILAN 2 ...

E-marine bags the prestigious MARS project to connect islands in East Africa

Travel Light with Beauty Essentials from Glambeaute.com

ICAEW: GCC businesses must comply with GDPR or risk hefty fines

Dubai Government Workshop successfully holds training workshop aimed at enhancin ...

Khalifa Fund signs MoU with the Crown Prince Foundation in Jordan to promote ent ...

Emirates receives IATA 753 compliance certification for baggage operations in it ...

DC Aviation Al-Futtaim expands managed aircraft fleet

New Xerox Workplace Solutions Boost Mobility, Print Management, Security and Cos ...

Tommy Hilfiger Dressed Up Collections

Ingenious inventions roll-in as the James Dyson Award deadline nears

Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Bie ...

DS Podium Chronograph - Sporty as ever, now with PrecidriveTM

Summer Love by Mouawad

Martin Survives a Brutal Day of Racing on the Cobbles of Stage Nine