Search DubaiPRNetwork.com

Home >> Fashion

Abicalçados appoints Yardstick Marketing to support Brazilian Shoe brands in the UAE

Abicalçados appoints Yardstick Marketing to support Brazilian Shoe brands in the UAE

Saturday, March 3, 2018/ Editor -  

Share

Home >> Fashion
  • Yardstick Marketing with its varied portfolio clientele globally will extend its full-fledged support to undertake a strategic mass media outreach towards the Brazilian Shoe Brands in the UAE 
  • The Brazilian Footwear is an exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) aiming to increase exports and exposure of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market.
Dubai, United Arab Emirates, March 03, 2018:  Yardstick Marketing Management, an integrated consultancy that delivers accountable, effective and thought-provoking strategies in all aspects of media is appointed by Abicalçados to increase exports and exposure of Brazilian footwear brands in the region.  Yardstick Marketing with its varied clientele will extend its full-fledged support to undertake a strategic mass media outreach towards the awareness program in the region.  
 
Commenting on the partnership Roberta Ramos, Abicalçados' Project Manager said, “Each of the Brazilian shoe brands possesses uniquely beautiful attributes that define the regions cultural beginnings. With the largest shoe cluster in the world, Brazil is conquering markets that are more and more demanding, thanks to a diversified production that meets the orders for all the quantities for anywhere around the globe, with products with prices, styles, designs, fashion, quality and outstanding cost and benefit. With Yardstick Marketing onboard we are hopeful to reach out to the target market owing to the great amount of experience they bring along with themselves.  We are looking forward to a large number of shoe exports to the region.” 
 
Anishkaa Gehani, Managing Director, Yardstick Marketing Management, Dubai said, “We are extremely pleased on our appointment with Abicalçados. The United Arab Emirates being a melting point of different cultures is always on the lookout for unique designs that are acknowledged all around the world and we are very delighted to introduce them to our markets. Research shows that footwear trends in the region will be heavily influenced by the international fashion scene, where consumers look for latest styles along with comfort and high quality when buying. Having worked with a number of associations earlier we are looking forward to a fruitful association.”

Previous in Fashion

Next in Fashion


Home >> Fashion Section

Latest Press Release

Cap on sulphur emissions to drive global demand for LNG as shipping fuel

Discovery Powers Mobile Malaria Research

American Aesthetic Medical Center on empowering spree to celebrate Emirati Women ...

GUESS – The Red and Black Trend

NYU Abu Dhabi researchers find warm ocean water, exacerbated by warmer air, is c ...

GEMS Education's GCSE students celebrate outstanding results

Robotics & Automation to transform Middle East's warehousing & inventory control ...

Ericsson announces changes to the Executive Team

Ikea 2020 Catalogue Launches With a Fresh Start

Epson announces its first 24-inch dye sublimation printer, the SureColor SC-F500

The Boot Edit

Comments of Dr Azad Moopen, Founder Chairman and Managing Director, Aster DM Hea ...

Shaza Hotels Expands Presence in UAE with the Opening of Al Badayer Oasis – A Sh ...

Al-Futtaim Engineering and Technologies signs up as strategic corporate partner ...

UAE Team Emirates Heads to Germany for Euroeyes Cyclassics Hamburg and Deutschla ...

Ma'an Rolls Out New Program to Get Abu Dhabi Community Involved in Making a Soci ...

GEMS Education student is the first UAE qualifier for trials to India's FIFA U17 ...

Red Hat Recognized as a Leader by Independent Research Firm in Infrastructure Au ...

Group Art Exhibition by 2XL Furniture & Home Décor to Bring Together 100 Artist ...

Biggest Japan buying of Italian bonds since 2014