Search DubaiPRNetwork.com

Home >> Fashion

Abicalçados appoints Yardstick Marketing to support Brazilian Shoe brands in the UAE

Abicalçados appoints Yardstick Marketing to support Brazilian Shoe brands in the UAE

Saturday, March 3, 2018/ Editor -  

Share

Home >> Fashion
  • Yardstick Marketing with its varied portfolio clientele globally will extend its full-fledged support to undertake a strategic mass media outreach towards the Brazilian Shoe Brands in the UAE 
  • The Brazilian Footwear is an exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) aiming to increase exports and exposure of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market.
Dubai, United Arab Emirates, March 03, 2018:  Yardstick Marketing Management, an integrated consultancy that delivers accountable, effective and thought-provoking strategies in all aspects of media is appointed by Abicalçados to increase exports and exposure of Brazilian footwear brands in the region.  Yardstick Marketing with its varied clientele will extend its full-fledged support to undertake a strategic mass media outreach towards the awareness program in the region.  
 
Commenting on the partnership Roberta Ramos, Abicalçados' Project Manager said, “Each of the Brazilian shoe brands possesses uniquely beautiful attributes that define the regions cultural beginnings. With the largest shoe cluster in the world, Brazil is conquering markets that are more and more demanding, thanks to a diversified production that meets the orders for all the quantities for anywhere around the globe, with products with prices, styles, designs, fashion, quality and outstanding cost and benefit. With Yardstick Marketing onboard we are hopeful to reach out to the target market owing to the great amount of experience they bring along with themselves.  We are looking forward to a large number of shoe exports to the region.” 
 
Anishkaa Gehani, Managing Director, Yardstick Marketing Management, Dubai said, “We are extremely pleased on our appointment with Abicalçados. The United Arab Emirates being a melting point of different cultures is always on the lookout for unique designs that are acknowledged all around the world and we are very delighted to introduce them to our markets. Research shows that footwear trends in the region will be heavily influenced by the international fashion scene, where consumers look for latest styles along with comfort and high quality when buying. Having worked with a number of associations earlier we are looking forward to a fruitful association.”

Previous in Fashion

Next in Fashion


Home >> Fashion Section

Latest Press Release

Rapid Enforcement of DIFC Wills Probate Cases as New Law Gains Traction

Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening ...

Founder's Memorial 30 metre Constellation Installation

Get Your Nails Summer Ready with FC Beauty

Relief for Ransomware Victims with Free Tools from Trend Micro

Qualcomm and Facebook to Bring High-Speed Internet Connectivity Over 60GHz to Ur ...

HP and DiSTI Join Forces to Reinvent Enterprise Training Using Virtual Reality

Preventative vaccine for cervical cancer can save lives

Victory Team confident of total assault in GP of Portimao

Abu Dhabi Smart Solutions and Services Authority Successfully Throws the Spotlig ...

Marchon Eyewear New Collections

‘Think Science' Ambassadors Participate in the Prominent Intel International Sci ...

Max Fashion Opens New Store in the UAE

Lenovo Legion™ Teams Up with Ubisoft® as the Official PC and Monitor Sponsor of ...

Stay connected with your loved ones this Ramadan season with the Nokia smartphon ...

Euromax Launches ‘Bring your own Razor' to Salons Campaign

MINI Middle East launches partnership with ekar to provide premium cars to carsh ...

Arjaan by Rotana Hosts Iftar Gathering for Over 40 Children of Determination

One in Four people over the age of 50 years suffer from foot pain, stiffness or ...

Turkish Airlines, that Flies to the Most Countries of the World, has Added Krasn ...