DUBAI – March 5, 2018:   Jewel Corner, a premium fine jewellery retail brand chain which operates under Soft Touch Jewellers LLC - a part of 7Cs Group of companies, announces the adoption of solutions from Capillary Technologies, Asia’s leading provider of Intelligent Customer Engagement software and services, to offer an enhanced customer experience. 

Jewel Corner taps a range of solutions by Capillary Technologies in customer relationship management (CRM), loyalty, and analytics for their retail touch points across the GCC region. The premium fine jewellery retail brand is now planning to leverage the domain expertise of Capillary Technologies in consumer lifecycle management, aimed at creating easy and seamless customer experience with personalization. 

Commenting on the partnership, Mr. Rihen Mehta, Chairman of 7Cs Group, said, “We are happy to partner with Capillary Technologies. It is now possible for us to continue our business based on inputs from our customers, as we have various touch points with customers around the GCC region through our presence in premium shopping malls in the form of kiosks, shop-in-shops, and e-commerce. Our ultimate mission is to be a fine jewelry brand that makes people happy”.

“In a low frequency, high-value purchase industry like jewellery, where Jewel Corner operates, a simple point rewards-based loyalty system is not very effective. We know that a continuous engagement process coupled with experiential rewards will do the magic in helping us seal the next purchase. Capillary Technologies with their in-depth know-how and service expertise have a proven record of helping brands achieve such feats. We’ve been working with them for over a year now and we’ve seen some good results so far. The fact that we’ve won the second place in Client Relationship Management in Gulf Customer Awards in 2017 within a year of launching CRM, reflects how focused we are about providing delightful experiences,” he added. 

Mr. Vikas Tayal, General Manager and Business Head - ME, at Capillary Technologies, said, “We are happy to continue our ongoing engagement with Jewel Corner by augmenting our customer engagement solutions to the brand. This new step will enable Jewel Corner to build personalized customer journeys through the most advanced technology-backed recommendations and insights gained from a single view of the customer across retail touch points.” 

“This partnership will empower Jewel Corner to manage their customers’ lifecycle through a data driven approach. Our technology solutions help businesses get ahead of the digital evolution and stay always consumer ready. Our expertise will benefit customers looking for personalized offerings and rewards,” he added. 

Capillary Technologies, a SaaS (Software as a Service) major, offers a robust partner and customer service channel to support consumer facing businesses. The company, with over 700 Capillary associates across 11 global offices, provides innovative ways for brands to make their consumers' lives easier and experiences memorable. 

Capillary Technologies, with a strong presence in the MENA region, covers over 300 million consumers, 25,000 stores and over 300 marquee brands including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung on its SaaS platform across 30 countries.