Search DubaiPRNetwork.com

Home >> Real Estate & Retail

Centrepoint Partners With Anghami To Launch New Talent Sessions

Centrepoint Partners With Anghami To Launch New Talent Sessions

Sunday, March 11, 2018/ Editor -  

Share

Home >> Real Estate & Retail

Partnership is for the first 360 campaign set to bring to life the retailers new brand positioning ‘Show Yourself’  

Dubai, United Arab Emirates, March 11, 2018:   The region’s largest fashion retailer, Centrepoint, has joined forces with Anghami - the leading music streaming platform in the Middle East (exclusively represented by DMS) for a new season of Anghami Sessions. The collaboration will see the retailer supporting the popular concept, with the aim of nurturing musical talent from the region.   

Centrepoint’s recently launched brand campaign, Show Yourself, is centred on the belief that fashion can build confidence and reduce self-doubt. The partnership, facilitated by leading media planning agency, Wavemaker Global, is now set to bring this to life - with a series of eight Anghami Sessions beginning in April 2018 for the next 18 months.

In support of up-and-coming artists, the Anghami Sessions powered by Centrepoint will provide musicians with a recording space where they can record live sets whilst also streaming their music for the public to hear. In addition to the sessions, the campaign will incorporate online advertising, social media campaigns and PR. Planned bespoke activity includes a dedicated Show Yourself page on the Anghami website and app with content from the Sessions. 

Simon Cooper, Head of Centrepoint, said: “Fostering aspiring talent and helping people achieve their ambitions is a commitment that we feel very strongly about. Our partnership with Anghami, reflects the message behind our Show Yourself campaign, and we are pleased to be able to support them in championing great artistic talents here in the region. We are very much looking forward to a great year of music through Anghami Sessions and hope that our customers will all enjoy it along with us.”

Anghami is known for providing unlimited and personalised Arabic and International music seamlessly on-the-go via mobile as well as web. Through Anghami Sessions, which are produced in the UAE and Lebanon, the streaming service also provides a musical podium for aspiring artists to showcase their talent and reach their 50+ million users across the Middle East and North African region. 

Anghami Co-Founder, Eddy Maroun adds: “We are always looking to work with brands with whom we have shared values and have music as a core part of their strategy. With Centrepoint, and especially considering its new Show Yourself brand positioning, we feel we have a perfect fit for Anghami Sessions to reach a new audience of music fans. We are excited to be presenting great music from, local artists and we thank Centrepoint for partnering with us.”


Previous in Real Estate & Retail

Next in Real Estate & Retail


Home >> Real Estate & Retail Section

Latest Press Release

du & Sharjah University Piece Together Larger Than Life Guinness World Record Mo ...

Dubai Culture officially inaugurates ‘Live our Heritage' festival at Global Vill ...

Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world

GROHE Rapido SmartBox: Universal Solution for More Individuality in Showers

Winter wool Christmas must- haves

Listen to the Autism Beat Gala Dinner at Atlantis - The Palm

Dubai Health Authority breaks Guinness World Record for most participants in a b ...

New Menu alert: Moombai & Co. launches exciting and delicious food items to its ...

5G in mobile technologies will be a game changer opening doors to innovation & u ...

New 1948 Seamaster Watches Join the Ranks'

Banks to Assess Credit Worthiness of Customers with Al Etihad Credit Bureau Befo ...

Dubai Tourism Highlights Importance of Digital Maturity and Revenue Management i ...

2018 Business Review of Saudi Arabia

Unique art exhibition dedicated to UAE's leaders marks Burjeel Day Surgery Centr ...

24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market

The Most Smashing Line Up Revealed: Mubadala World Tennis Championship Set to Be ...

At COP24, Schneider Electric Strengthens its Commitment to Become Carbon Neutral ...

Get Party Ready with Champion Cleaners

Mubadala Petroleum completes the acquisition of a 20 percent interest in the Nou ...

Joe's Backyard Opens at the Holiday Inn, Dubai Festival City