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TAG Heuer Continues its Automotive Legacy On & Off the Track with 3 New Contemporary Editions of Timeless Classics

TAG Heuer Continues its Automotive Legacy On & Off the Track with 3 New Contemporary Editions of Timeless Classics

Thursday, March 15, 2018/ Editor -  

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The TAG Heuer Carrera, the brand’s flagship collection launched by Jack Heuer in the 1960’s has been redefined with a new Heuer 02 engine and a fresh new look for the Lady collection, while the iconic Monaco is redefined as TAG Heuer partners with motoring legends Gulf Oil International. 

Dubai, UAE (15th March 2018) –   TAG Heuer’s new special edition Monaco Calibre 11 Gulf Special Edition, next generation TAG Heuer Carrera Heuer 02 with a brand new engine, and the fresh look of the TAG Heuer Carrera Lady add a new chapter to the history and heritage of the brand’s close ties with the world of motor racing.

From Steve McQueen sporting TAG Heuer’s Monaco chronograph in the classic 1970 Hollywood racing film “Le Mans,” to Formula 1, the Indy 500, Carrera Panamericana, and many more renowned races all over the globe, TAG Heuer has always been a part of the adrenaline-fuelled world of motor sports. These contemporary interpretations of classic chronographs have been modernised for the discerning motoring enthusiast and continue TAG Heuer’s legacy on and off the track.

TAG Heuer Monaco Calibre 11 Gulf Special Edition
Launched simultaneously in Geneva and New York on 3rd March 1969, the Heuer Monaco was the first square and water-resistant automatic chronograph in the history of Swiss watchmaking. The watch was a break with the aesthetic codes of traditional watchmaking. However, the origins of the revolution lay inside the watch: The famous Calibre 11 that was the first automatic chronograph movement to be commercialised in the history of watchmaking.

The 2018 Monaco Gulf Special Edition is a new edition of the classic Heuer Monaco, launched in celebration of a new partnership between automotive icons TAG Heuer and Gulf Oil International.

TAG Heuer and Gulf have crossed paths several times, but the most notable was in 1971, in the film 'Le Mans', when Steve McQueen wore the first square and water-resistant automatic chronograph in the history of Swiss watchmaking, the Heuer Monaco, while driving a Gulf-Porsche 917K that featured the Gulf logo. In fact, McQueen insisted on wearing the watch throughout filming of the cinematic classic. 

The colours of the iconic Gulf brand are referenced in the design of the Monaco Calibre 11 Gulf Special Edition. As a reminder of its origins and sporting pedigree, a light blue and an orange stripe of Gulf’s renowned racing colours have been added to the dial. The Gulf logo also appears at 6 o'clock.

With its 39 mm size, crown on the left, legendary petroleum blue dial with two white counters, diamond-polished horizontal hour indices, inscribed vintage Heuer logo, and calibre 11 automatic chronograph with date and water-resistance to 100 metres, the Monaco Gulf has all the attributes of the classic Monaco, enhanced for the modern enthusiast. 

The piece is completed by an exquisite petroleum blue leather strap with orange topstitching, for an elegant look and another nod to the Gulf logo. The Monaco Gulf is a beautiful interpretation that respects the iconic automotive heritage of TAG Heuer and a contemporary icon for all automotive racing purists.

TAG Heuer CARRERA HEUER 02

A cornerstone of the brand since 1963, this avant-garde chronograph, forever associated with motor racing, wears its DNA with sporting pride and now features a brand new engine –  the new Heuer 02 Calibre manufacture movement – along with a 43 mm modular case, a tachymeter bezel, and a skeleton dial with 3-6-9 counters. 

This automotive chronograph still clearly predominates in the annals of watchmaking success stories. Avant-garde incarnate, from the first generation in the 1960s to the new Heuer 02 line, including the ultra-modern Connected Modular, the new TAG Heuer Carrera Heuer 02 is an authentic living legend, and is now available in 13 contemporary variants in steel, carbon, ceramic or gold with a metal, rubber, leather or ceramic bracelet, plus a 45 mm version with GMT function.

The chronograph has occupied pole position in the world of motor racing for 55 years. The collection takes its name from the legendary week-long 'Carrera Panamericana' road race, for which TAG Heuer is both partner and Official Timekeeper. 

Quintessentially avant-garde, it carries the brand's DNA, from the minimalist version of the 1960s to the more recent mechanical and connected models. Sporty and modern, the new generation of TAG Heuer Carrera Heuer 02 automatic chronographs features the stylish lines of the 21st century Heuer Carrera models with a distinctive modular case, and bezel with tachymeter scale. 

However, the TAG Heuer Carrera’s defining factor is its new motor – the Heuer 02 calibre. Thus equipped, it reprises the original 3-6-9 counter layout from 1963, punctuated with luminescent baton hands and indexes. The skeleton dial is integrated in a 43 mm diameter modular case, water-resistant to 100 metres and available in several versions. A total of 13 new versions, including one with a GMT function, and a range of straps and bracelets with deployant buckle ensure the Carrera Heuer 02 is as individual as your passion. Modern, accurate and reliable, this mechanical movement oscillates at a frequency of 4 Hz and has an 80-hour power reserve stored in a single barrel. 

TAG Heuer Carrera Lady 
The new women's TAG Heuer Carreras sport a fresh new look. With models in all black, denim blue, or a black dial with full-grain calfskin leather, and featuring a new modular construction, the new TAG Heuer Carreras are sure to win over younger generations.

In recent years, TAG Heuer has shone the spotlight on women with sporty, contemporary versions for today's active young women. With a blue sunray dial and a denim-effect leather strap, a black dial enhanced with a touch of rose gold and a full-grain calfskin leather strap, a black dial with an 18K rose-gold case and a shiny black alligator skin strap, or lastly the wildly rock 'n' roll full-black look, the new TAG Heuer Carrera Ladies speak to a new generation. 

This year, thanks to a new development, the case features a different construction. It is no longer punched from a block in the traditional TAG Heuer way – it is now modular and formed of 9 different pieces (case back, case middle, bezel, lugs and strap end-pieces), which paves the way for a myriad of possible combinations and almost endless materials, colours, treatments and finishes, and features an elegant diameter of 36 mm.

Another new addition, the bezel is thicker and larger, which gives the case extra character. The lugs are now more prominent, rejuvenating the entire watch, which is finished with a two-material strap and fitted with a quartz movement, the TAG Heuer Carrera Lady offers unrivalled and enduring comfort.


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