Search DubaiPRNetwork.com

Home >> Fashion

University Students Submit Out-Of-This-World Designs for Centrepoint's First Ever Spacesuit Collection

University Students Submit Out-Of-This-World Designs for Centrepoint's First Ever Spacesuit Collection

Monday, April 2, 2018/ Editor -  

Share

Home >> Fashion

Dubai, UAE, April 2, 2018:   With space tourism and the space race to Mars both hot global news topics, the Middle East’s biggest fashion store launched its own exploratory mission asking - what would inter-cosmic future fashion look like? To help answer this question, Centrepoint asked students from across the UAE and KSA, together with the retailer brand’s own social media fans, to submit designs for how they expected a space fashion collection to look in a not-too-distant decade. 

The winning student designer is Malika Akhmedova, a first-year student from the College of Fashion and Design in Dubai, UAE, with Seif ElDin Rashwan from the American University in Dubai chosen as the first runner-up. Their designs today went on display at Centrepoint’s store in Dubai Festival City, along with the creations from six other finalists. 

The Spacesuit Collection competition, which ran across Centrepoint’s website and social media channels, as well as being promoted directly to universities and colleges, was launched to support the brand’s new e-commerce advertising campaign, which depicts an astronaut with nothing appropriate to wear for an alien space encounter. The competition therefore was designed as a chance for customers to show their support, and design a spacesuit for the astronaut who’s featured in the film.   

The contest, in collaboration with Centrepoint’s creative agency Impact BBDO, Dubai engaged over 300 students from colleges and universities across the UAE and KSA. Amongst the universities participating were Esmod, the French Fashion University in Dubai, Herriot Watt in Dubai and the Institute of Luxury Fashion & Style in Dubai. 

The two winning designs emerged from 35 designs shortlisted by the judges who were comprised of Centrepoint’s Senior Marketing team alongside BBDO Creatives. In addition to their designs being displayed, the winners and finalists also received gifts from Centrepoint. 

Simon Cooper, Head of Centrepoint said, “We always suspected that Centrepoint fans had great talent and potential, and this competition has proved it! We wanted to get young people exploring their creativity and designs skills in a way they might not usually do and we have been truly impressed by the standard of entries that we received. We would like to congratulate Malika and Seif, and express our gratitude to all the finalists and participants for their exceptional and imaginative ideas. The submissions we received were truly extraordinary and it was not an easy feat to pick the winner. We recently launched our new brand positioning Show Yourself, and this campaign is merely the first in what we hope will be a series of opportunities that will allow us to encourage the public to be confident in their own abilities and passions.”

Competition winner Malika Akhmedova concludes “To participate and then win Centrepoint’s competition, a great and unusual way to showcase our creative talents, has been a great experience. Space is an inspirational concept that allows you to dream big so Centrepoint could not have picked a more appropriate theme for us to explore and expand our horizons. I’d like to thank everyone on the Centrepoint team, as well as their creative advertising agency, Impact BBDO, Dubai for their support” 


Previous in Fashion

Next in Fashion


Home >> Fashion Section

Latest Press Release

DLD Service Centres serve 39,000 investors with a total value of AED 131 billion

Sharjah and Indonesia hold discussions to review ways of boosting economic and t ...

Astrophysicists Measure Precise Rotation Pattern of Sun-like Stars for the First ...

Huawei Deepens Cooperation with Duisburg to Transform Germany's Industrial Hear ...

IYNC and the UAE Discuss the Way Forward for Global Nuclear Energy at IAEA Gener ...

High-octane inaugural Socca Football World Cup kicks off on September 23 in Lisb ...

Eberhard & Co. Scafograf 100 For Elegant Lady

The Mummies of Dubai Give Their Kids a Preppy Style Makeover

75 percent more speed and 58 percent more efficiency in Huawei's upcoming Mate 2 ...

du Wins Smart Cities Award at the Telecoms World Middle East 2018

Turkish Airlines reached the highest monthly Load Factor in August with 85.6% LF ...

O Boticário Opens in Dubai its First Amphora Store outside Brazil Come Join ...

Dubai Parks and Resorts Celebrates Saudi National Day

Gulf Centre for Aviation Studies hosts development course for students

FOREO To Attend TFWA: the World's Largest Travel Retail Show

Etihad Airways Deepens Ties Between Uae and Saudi Arabia to Mark National Day

Ericsson showcased SMME innovation at ITU Telecom World 2018

DigiCert, Gemalto and ISARA Partner to Ensure a Secure Future for the Internet o ...

Ministry of Human Resources and Emiratisation, Huawei and Honor launch ICT Compe ...

School children wish their favourite Unimoni Asia Cup 2018 teams good luck