Thursday, April 19, 2018/ Editor -
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Introducing the long awaited “Color Full” by Rahua for vibrant and energetic hair
Dubai, UAE, April 19, 2018: After spending all that time and money at the salon colouring your hair to make it look its best, the last thing you want is the colour fading due to using products that strip the hair from its hues. Therefore, using a hair range that’s intended for colour treated hair is extremely important to keep your locks looking vibrant, fresh and healthy. Rahua’s new “Color Full” range is a high performance range made with an exclusive plant derived colour complex of rainforest grown oils, and enriching mineral pigments sustainably sourced from the Amazon to protect and nourish colour-treated tresses.
The unique colour protection complex found in Rahua's new Color Full shampoo, conditioner and treatment Mask works from the inside-out and outside-in to protect and enhance coloured hair in the following three ways:
- Rahua oil molecules create a positive charge that pushes colour pigmentation deep into the hair shaft for longer color endurance.
- Amazonian minerals reduce colour fading by restoring colour pigments deep in the hair shaft for extensive colour preservation and healthier hair.
- Colour pigments on the exterior layer of each strand of hair are encapsulated with a colour-fading barrier for longer-lasting colour vibrancy.
After the hair is coloured, it has a negative ion charge which is due to the chemical process of opening up the cuticle in order to deposit the colour pigment, leaving hair a bit rough to the touch and vulnerable to fading. With Rahua’s new Color Full colour protection complex, the negative ion charge leftover from colour processing becomes highly attracted to the positive ion charge of the super fine Amazonian Rahua Oil molecules. This attraction to the Rahua Oil molecules helps to push colour pigmentation molecules deeper into the hair for more colour-staying power.
Here are the three products in the range:
Rahua Color Full Shampoo (AED 260): This colour-preserving shampoo is formulated from pure plant derived, and Amazonian ingredients. Infused with gardenia and lavender essences, this rich and creamy shampoo is designed to protect your colour investment by encapsulating each strand of hair with the power of Rahua, Morete and Flaxseed oils. It helps prevent colour fading and leaves the hair feeling nourished and looking vibrant. It also provides full spectrum colour protection for all shades of colour-treated or highlighted hair.
Rahua Color Full Conditioner (AED 275): This conditioner is the perfect complement to the Color Full Shampoo. Made with the most exclusive plant derived, color enhancing ingredients from the Amazon rainforest and infused with gorgeous gardenia and lavender essences. This rich and creamy conditioner is formulated to protect your colour investment by encapsulating each strand of hair with the power of Rahua, Morete and Flaxseed oils. It helps soften, detangle and prevent colour fading for healthy and vibrant looking hair.
Rahua Color Full Hair Mask (AED 425): Formulated from pure plant derived, Amazonian ingredients and infused with fragrant Gardenia Enfleurage, Hibiscus extract and Lavender essences. This rich, deep penetrating treatment is formulated to protect your colour investment by encapsulating each strand of hair with the power of Rahua, Morete and Flaxseed oils. This mask insures full spectrum colour retention and vibrancy for all shades of colour-treated or highlighted hair.
All Rahua products are free from parabens, sulphates, and gluten – not to mention that these are also vegan and cruelty free.
The new Rahua Color Full range is available for purchase exclusively at Bloomingdales.
