In keeping with its paperless initiative to protect the environment, Central Hotels has entered into an agreement with Crave Interactive to install digital Guest Room Tablet directories across its hotels. Crave Interactive is a world leading developer of cloud-based digital guest service solutions for hotels and was recently named as 2018’s top-rated guest room tablet provider in the Hotel Tech Report Awards.

Making the announcement, Mr. Ahmad Al Abdulla, Chairman of Central Hotels, stated, “In the age of smartphones and smart technology, guests increasingly expect their hotel rooms to be smart too. Hence all our upcoming hotels will be made smarter and more environment friendly with Crave Interactive. It is an easy-to-use handheld device that will not only support our green objectives but will also boost operational efficiency.”

In addition to serving as a digital guest service directory, Crave Interactive will be useful in providing a wide range of services such as wake-up calls, restaurant reservations, dining menus, housekeeping requests, guest notifications, and guest feedbacks.

Mr. Ammar Kanaan, General Manager of Central Hotels, added, “We are proud to exceed the expectations of our guests with innovative conservation initiatives. Protecting the environment is vital for us and a significant component of our corporate strategy. Crave is a world-class product and looks great in rooms. It is easy to update and very helpful, hence we expect both our guests and staff to love it. Additionally, this move has considerable cost-benefits and will help in driving increased ancillary revenue.”

“We are delighted to add Central Hotels to growing list of international clients”, declared Tim Butterworth, Chief Commercial Officer at Crave Interactive “we are seeing an increasing trend towards replacing paper with smart modern digital solutions such as the Crave range of in-room tablets. With 93% positive TripAdvisor comment there is no doubt that guests appreciate the improved services that our tablets provide”