Dubai-UAE: 30 April 2018 – Awqaf and Minors Affairs Foundation’s (AMAF) new strategic plan for 2018–2020 has been approved by its Board of Directors, revolving around five pillars - growing endowment, minors’ care, financial sustainability, governance and corporate excellence, and enhancing customer happiness. 

 

The board meeting held at the AMAF headquarters was attended by senior board members including His Excellency Essa Abdullah Al Ghurair, Chairman, Abdul Rahman Hareb Al Hareb, Vice Chairman, His Excellency Ali Al Mutawa, Secretary General, and Dr Hamad Al Hammadi, board member. 

 

The strategic plan covers 18 main objectives that collectively aim to achieve AMAF’s mission and expand the number of people benefiting from its charity work. These objectives include growing endowment assets, counting and registering endowments, enhancing social engagement in growing endowments, improving the efficiency of endowment disbursements, improving the efficiency of asset management, empowering minors, protecting and managing minors’ finances, improving efficiency of minors’ asset management, growing and diversifying revenues, rationalizing expenditures, achieving financial independence, developing assets and properties, achieving excellence and innovation in smart services and processes, foreseeing the future, developing human resources, managing governance with international standards, achieving leadership in enhancing customers’ happiness, and providing a happy customer experience. 

 

The 18 objectives are closely linked to meeting the criteria of the fourth-generation system of government excellence in Dubai that integrates innovation standards. The objectives are also aligned with the pillars of Dubai Plan 2021 and the emirate’s Smart Government goals. 

 

His Excellency Ali Al Mutawa, Secretary General of AMAF, said: “Approving the strategic plan for 2018-2020 is an important step that will help draw a clear and detailed roadmap for our projects and initiatives if we are to achieve our vision of empowering minors and growing endowments. This step will also help us anticipate the future and comply with the fourth-generation system of government excellence in line with Dubai Plan 2021 that seeks to transform the emirate into a smart and sustainable city with a pioneering government and a coherent society.” 

 

He added: “Achieving our mission to become a global role model in endowment development and minors’ empowerment needs a clear strategic plan that enables minors to become productive members of society, while developing endowments through diversifying revenues, rationalizing expenditures, achieving financial independence, and enhancing the value of our assets and properties.  

 

“The new strategic plan will build on these successes and implement several initiatives to help us realize our primary goal of providing care to minors, protecting and investing their finances, growing endowments, and encouraging society to engage in charity. These efforts will eventually empower us to play a stronger role in enhancing Dubai’s position as a leading hub for the global economy as well as the Islamic economy, and as a preferred place to live, work and invest.” 

 

The board also reviewed updates from the Department of Minor’s Affairs, including the services and activities it conducts for different categories of minors, and from the Department of Endowment Development that is tasked with developing assets and attracting endowments.