This two-day Global Start-up Bootcamp will bring together entrepreneurs, investors and industry professionals from luxury, retail, fashion, art and lifestyle, and technology sectors.

DUBAI, 10 May 2018 –TAG Heuer, the Swiss avant-garde watchmaker stands for innovation and disruption from its product design to its communication in each of its pillars: sport, lifestyle and heritage. Don’t Crack Under Pressure, the company’s mantra fits its collaboration with the Global Start-up Bootcamp perfectly, supporting risk-taking projects with a mind-set of openness and respect for consumers. The final round of the Global Start-up Bootcamp sponsored by TAG Heuer took place on May 6 and 7 at the INSEAD campus in Abu Dhabi, with the final pitches from the technological entrepreneurs of the future on May 8.
 
In this context, TAG Heuer has decided to associate itself with young entrepreneurs in the luxury retail technological field. Anne-Claire Richomme, TAG Heuer Marketing & Communication Manager Middle East, declared, “We are proud to support powerful initiatives in the Middle East with ambitions close to TAG Heuer’s culture.”
 
The two-day event, sponsored by TAG Heuer and Chalhoub Group, and held in association with Arab Luxury World, INSEAD Middle East Campus, and organised by Mediaquest Corporation, was attended by a global community of game-changers who are successfully driving digital transformation in the industries related to exceptional customer experiences.

Julien Hawari, Co-CEO of Mediaquest, says: “It is imperative to create a conducive environment for innovative ideas and start-ups to flourish. Our idea is to recognize the best talent that is disrupting the sectors of retail, fashion, art and lifestyle through innovative means.
 
“We also feel there is a dire need to ensure a healthy exchange of the required know-how and skill-sets among the best minds from across the globe. The Global Start-up Bootcamp is just one step toward this direction, bringing young entrepreneurs, investors and game-changers together onto the same platform,” adds Hawari.
 
Some of the best disruptive entrepreneurs from around the world competed during the Global Start-up Bootcamp. Carefully pre-selected in cooperation with leading accelerators in London, Paris, New York and Hong Kong, twenty-five finalists proved outstanding potential and motivation to develop their technologies in the Middle East. 

In the ultimate Don’t Crack Under Pressure moment, participants at the Global Start-up Bootcamp will present their pitches in front of 600-plus professionals at the Arabian Luxury World conference, with the final round taking place on May 8.  
 
TAG Heuer has always been at the forefront of technological innovation, from designing the first dash counter for racing cars and aircraft in 1933, to the launch of the TAG Heuer Connected Modular 45 and the TAG Heuer Connected Modular 41, a world first in luxury connectivity. Theseinnovative, unique and distinctive chronographs are at the forefront of the latest technologies available in Silicon Valley, and at the same time, genuine Swiss watches bearing the Swiss Made label.
 
A one-of-its-kind event in the region, the Global Start-up Bootcamp provides a sustainable business development platform for start-up founders, VC firms and corporate conglomerates in luxury, retail, fashion, art and lifestyle, and technology sectors.