Dubai, UAE, June 20, 2018:  Throughout his career, Ricardo Rodríguez relied on his passion, skill, and precision to make a difference out on the field, these same qualities are just as important in the world of watchmaking. Now, Carl F. Bucherer and the Swiss national soccer player have joined forces in a strong partnership.

Sascha Moeri, CEO of Carl F. Bucherer, was thrilled with the company’s latest coup: “We are delighted to welcome Ricardo Rodríguez to the Carl F. Bucherer family as our new Brand Ambassador. While he is passionate about his native land, as a European soccer player with an international background, he is also completely at home anywhere in the world. With his strong connection to Switzerland, proven talent, and global appeal, he represents a set of values that are highly important to us.”

A tenacious left back with Spanish and Chilean heritage, Ricardo Rodríguez grew up in Zurich. He signed his first p rofessional c ontract w ith F C Z ürich i n 2 010 b efore m oving t o V fL Wolfsburg i n 2 012. H e h as been a regular on the Swiss national team since 2011 and, in 2014, was voted Swiss player of the year. His talents soon brought him to the attention of Europe’s leading soccer clubs, and he signed with Italian giants, AC Milan, in 2017.

Ricardo Rodríguez has long been an admirer of Carl F. Bucherer and when speaking about his new role as Brand Ambassador recently, he said: “For me, Carl F. Bucherer watches stand for elegance, absolute perfec- tion, and precision timing – all made in the very heart of Switzerland. These are attributes that connect us, and that’s why I am so excited about this partnership.”

By teaming up with Ricardo Rodríguez, Carl F. Bucherer is strengthening its commitment to Swiss soccer. The Lucerne-based independent watch brand has been a partner of the Swiss Football Association and the official timekeeper of the Swiss national soccer teams since 2016.