Search DubaiPRNetwork.com

Home >> Others

58 Brands in the UAE to receive Superbrands title at Annual Tribute Event

Wednesday, June 20, 2018/ Editor -  

Share

Home >> Others

Superbrands, the independent authority and arbiter of branding, announced it will host its annual tribute event to honour and recognize 58 of UAE’s strongest brands on June 27, 2018. At the event, Superbrands will also announce the highly awaited ‘Brand of the Year’ award and unveil the 14th edition of the much sought-after Superbrands book, which includes a two-page profile of each of the Superbrands.

In its 14th edition, the Superbrands tribute event is considered the ‘Oscars of Branding’ by the corporate world and speaking about the event, Mr. Mike English, Director, Superbrands Middle East, said, “Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category. Being acknowledged a Superbrands helps strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category. This year has seen an unprecedented number of local brands making it to the Superbrands list with a few new entrants in the market, in addition to internationally recognized brands.”

After carefully filtering through the selection list set by the Superbrands Council, over 2,000 senior managers and marketing professionals were invited to vote for candidate brands. More than 2000 leading brands in the UAE were scored by the Superbrands Council members and through an online poll. The highest scoring brands have been chosen as Superbrands and only the brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.

Speaking on the stringent selection and voting process, Mr. English added, “Getting onto the Superbrands list is both a prestigious accolade and an arduous task, where brands have to be voted for by our distinguished brand council members as well as by marketing professionals, who have voted through an online poll. The brand which scores the highest points will be adjourned the top honour of ‘Brand of the Year’ which we will announce at the tribute event. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value. This event is a true celebration of many of the country’s highest profile brands.”

As ‘Superbrands’ gains ground in terms of loyalty, respect and visibility within the UAE, the Superbrands Council acknowledge the importance of looking at brands who sell primarily to the end customer (B2C) or to other businesses (B2B), both online and offline as separate categories.  The primary reason for this is that although the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliances), how they are executed, what they say, and the outcome of the marketing activities differ.

The Superbrands tribute event will see the UAE’s crème de la crème corporate head honchos in attendance and promises to live up to its global reputation of being the ‘Oscars of Branding’.

Posted on www.godubai.com on 6/20/2018 @ 5:13:04 PM


Previous in Others

Next in Others


Home >> Others Section

Latest Press Release

National Media Council and Sharjah Book Authority Sign MoU to Bolster UAE's Cult ...

Pharmaceutical companies need to act local and invest in the right talent to suc ...

Dubai Festival City to host Opening Carnival Weekend of Dubai Fitness Challenge ...

Hallowe'en parade at Golden Mile Galleria, Palm Jumeirah

Tamim Iqbal joins Danube as brand ambassador for Bangladesh

Geopathic Stress a major stimulus of Cancer, says Dubai based energy expert

Breakthrough designs from Steelcase debuted at Downtown Design

Etihad Airways and Saudi Arabian Airlines (Saudia) Announce Codeshare Partnershi ...

Roger Dubuis Excalibur Skeleton Double Flying Tourbillon-"No Boxing No Life ...

Eberhard & Co. 8 Jours Grande Taille a modern take on a classic timepiece

Heart disease strikes Indian expats younger than ever, reveals a clinical study

Trend of the season - Animal Print | GUESS

Lamborghini Huracán Performante is officially Jeremy Clarkson's Car of the ...

Global steel demand reinforced by the investment activities recovery in develope ...

Jafza Participation at Sial 2018 in Paris to Attract Investment From F&B Industr ...

Say Hello to the Next Generation of HP Sprocket

The All-new Dubai Fitness App Launches Open Registration for the City to Take th ...

Gitex Shopper Competition Winner Drives Away in a Brand-new MG ZS

Tommy Hilfiger - American Icon collection

New survey by HSBC reveals the prosperity of overseas residents, they're warned ...