Search DubaiPRNetwork.com

Home >> Technology

Introducing simpler brands and solutions for advertisers and publishers

Thursday, June 28, 2018/ Editor -  

Share

Home >> Technology

By: Sridhar Ramaswamy

Dubai, UAE, June 28, 2018:  We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. The opportunity has never been more exciting, but it’s also never been more complex. Over the years, Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display and more.  

That’s why today we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels. As part of this change, we are releasing new solutions that help advertisers get started with Google Ads and drive greater collaboration across teams.  

Google AdWords is becoming Google Ads 

The new Google Ads brand represents the full range of advertising capabilities we offer today—on Google.com and across our other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.  

For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses. 

Stronger collaboration with Google Marketing Platform

We’re enabling stronger collaboration for enterprise marketing teams by unifying our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform. 

We’ve heard from marketers that there are real benefits to using ads and analytics technology together, including a better understanding of customers and better business results. Google Marketing Platform helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing. The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place. 

As part of Google Marketing Platform, we’re announcing Display & Video 360. Display & Video 360 brings together features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center to allow creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a single place. 

Google Ad Manager: A unified platform

We recognize that the way publishers monetize their content has changed. With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently. That’s why for the last three years, we’ve been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager. 

With this evolution, we’re excited to do even more for our partners—earning them more money, more efficiently, wherever people are watching videos, playing games or engaging with content, and however advertisers are looking to work with them. 

Transparency and controls people can trust

We know that the media and technology advertisers and publishers choose to use impacts the relationships they have with their customers. As always, our commitment is to ensure that all of our products and platforms set the industry’s highest standard in giving people transparency and choice in the ads they see. For example, we recently announced new Ads Settings and expanded Why this ad? across all of our services, and almost all websites and apps that partner with us to show ads.

We’ll be sharing more about these changes—and many other new Ads, Analytics and Platforms solutions designed to help you grow your business—at Google Marketing Live. Register now to watch live on July 10, 9:00 a.m. PT / 12:00 p.m. ET.


Previous in Technology

Next in Technology


Home >> Technology Section

Latest Press Release

CASIO announces UAE launch of new 'Pro Trek WSD-F20A' outdoor smartwatch

The Right Mix for Every Shower Experience: Thanks to GROHE's New Shower System E ...

Skydance: The Sun – shining amid the immensity of the galaxy

Top Five Reasons to Apply for a Full Scholarship With Dubai College of Tourism

Emirates Post Group celebrates Eid Al-Adha with Sharjah Social Child Care Centre

Huawei Recognizes Dr. Erdal Arikan, the Father of Polar Codes, for his Dedicatio ...

Mission Accomplished: “HP Mars Home Planet” Premieres Virtual Reality Experience

du celebrates this Eid Al Adha with free higher-speed WiFi More than 400 Locatio ...

Tommy Hilfiger Dressed Up Collections

Yas Island to host unforgettable Eid Al Adha celebrations

UAE Exchange and Unimoni waive service fee on remittances to Kerala Chief Minist ...

Feel Alive Again With the New IKEA 2019 Catalogue

Get 2 Margherita pizzas free on every download of the new 800 Degrees App

Beauty at Robinsons

Etihad Airways and Al Nassr FC Announce Partnership

Emirates introduces new range of toys on board bringing back customer favourites

Introducing the Autumn Winter 18 Collections

Tasneef to implement FTA's decision regarding issuing certificates for vessels f ...

Hong Kong Trade Fairs from September to November

Turkish Airlines reached the highest Load Factor in July with 85.3% LF.