Meets every modern bathroom’s desire to balance functionality and aesthetic appeal   

Dubai, September 12, 2018:   Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, has unveiled Esedra – a classic contemporary ceramic range that ticks every box in the requirement list of a modern bathroom space, which will not compromise on practicality or aesthetics. 

The new line designed by Studio Levin exudes a fresh, energetic aura, clean lines and soft rounded shapes, all married together in perfect harmony. Esedra was created to meet the demands of contemporary life, offering striking design with practical levels of efficiency and unrivalled comfort right down to the smallest detail. One look at Esedra’s toilet bowls, bidets and basins and you’ll see simplicity refined to an art. Yes, ‘less is more’ in the case of Esedra.

Due to the wide pelvis with soft light edges design, Esedra basins have a wide rim and a practical depth that will benefit every household. The toilet bowls & bidets feature hidden fixtures and a slim soft-close seat that add to the purity of the design lines and ensure easy cleaning. The range has been designed in an eco-friendly manner and focuses greatly on sustainability; the 4,5/3 litre dual flushing mechanism is a leap ahead compared to older technologies, which allow an average of 1.6 million litres of water to be wasted per year.  

The range has also been designed to make installation as less invasive and hassle-free as possible. Esedra’s intelligent design and compatible hardware contributes to quick and clean renovations. Thanks to its universal fixtures, no intervention in an establishment’s existing water system or walls is necessary.

Esedra is ideal for a hotel bathroom. Why? Because in a hotel, even a minute of extra cleaning for every bathroom adds up exponentially over the period of a year. Energy savings, safety, ease of installation, maintenance and cleaning are all benefits that Esedra brings to hotels.

A pleasant bathroom is all part of a caring, welcoming work environment, which in turn is an important requirement for every employee. When installing this ceramic collection into an office space, users enjoy its unique advantages, the employer provides employees high quality performance, while saving money & energy, due to the environmental sustainability of the products and ease of maintenance.

Esedra’s emphasis on comfort, usability, and ergonomic design makes the entire range suitable for a variety of environments including private homes, offices, hotels, malls and other public spaces, among others. 

Bathrooms are often treated by people as a private refuge – a place where we collect our thoughts and wind down. Ideal Standard believes that a bathroom should be as comfortable and beautiful as any other room in the home. Esedra, our newest baby, redefines the meaning of comfort, affordability and performance.