Sharaf DG to promote and retail Ring’s innovative home security products and solutions through its strong retail stores and innovative Solution Bar

Dubai, UAE – September 24, 2018:   Ring, a leader in neighbourhood security, today announced that it has partnered with Sharaf DG, the leading specialty electronics retailer in the United Arab Emirates (UAE).  As part of the collaboration, Sharaf DG will promote and retail Ring’s innovative home security products and solutions in their stores as well as at their innovative in-store Solution Bar, giving customers the opportunity to experience the Ring products first hand and to learn about its features and benefits via demos. 

“Ring believes in keeping homes and communities safe rather than just comfortable, and we hope to change the way homeowners view security by keeping an eye on their family and property, even when they can't. Ring re-imagined the doorbell so consumers could respond – using a smartphone – to someone at their front door from anyplace, anytime while simplifying the technology with the combination of App, Cloud and Security hardware. Sharaf DG is a trusted and reputed retailer with a wide store footprint and customer reach in the UAE with well-executed experience zones and trained staff and we are confident of their capabilities in best in class retail execution for Ring’s range of the products and solutions,” says Mohammad Meraj Hoda, Vice President of Business Development – Middle East and Africa at Ring.

Ring has evolved as a leading brand in the home security space represented by 18,000 plus stores across North America, and Ring’s products globally have been hailed as a dependable second set of eyes and ears to deter would-be thieves from entering homes and communities. Following a pilot program with the Los Angeles Police Department in the US, within six months it was proven that Ring’s Video Doorbell which provides a live view of any doorway and includes adjustable motion sensors and night vision, was able to reduce crime in a Los Angeles neighborhood by over 55%.  The goal is to bring the same convenience and security to the UAE neighbourhoods.

As a retailer, Sharaf DG will retail Ring’s latest suite of smart home security products such as Ring Video Doorbell 2 that helps you communicate with visitors from anywhere; Ring Video Doorbell Pro which in addition to the features of the Video Doorbell 2 has improved motion detection features; Video Doorbell Elite which requires professional installation with power over ethernet offering the most reliable connection in home security; Ring Floodlight Cam, the first motion-activated security camera with two-way audio, HD video, built-in floodlights and a siren; and the new Ring Spotlight Cam Battery, a long-lasting battery-powered powered HD camera with two-way audio and a siren; the Spotlight Cam Wired with two-way talk and a siren solution Knowledgeable Sharaf staff will also conduct live demos which will be great opportunities for customers to touch and feel the product and understand how effective, easy-to-use and affordable Ring’s solutions for home security are.  

“Innovative product companies like Ring should focus on building a brand inside physical retail stores which still contribute to over 92% of all retail sales. Our Solution Bar has proven a successful marketing media tool to many brands with a promise of at least 5 times return on investment (ROI) of marketing dollars,” said Nilesh Khalkho, CEO of Sharaf DG. “Historically, customer experience around product discovery for startups and new vendors was limited to product videos and reviews online, but with the Solution Bar, they can discover innovative products including those from crowdfunding platforms exclusively inside Sharaf DG stores. Our customers can touch, feel, understand the story behind the product and the benefits before they buy. We welcome Ring, one of the most innovative products to Sharaf DG and I am sure Solution Bar will be a success for Ring and help them understand consumers from across the world,” concluded Nilesh. 

Ring products will be available online (https://uae.sharafdg.com/) and at Sharaf DG’s Times Square Center, Deira City Center, Ibn Battuta Mall and Abu Dhabi Mall with live demos at the Solution Bar at all the four stores.