September 27, 2018 - Dubai, UAE: Flormar, an international leader in beauty has opened its 10th store in the UAE at Dubai’s popular Mercato Mall with its full line of colours and palettes. The brand offers a range of products that include blush, foundations, eye shadow, mascara, lipstick, concealers and nail polish within the make-up range and an extensive bath and body line. 

Established in Milan, Italy’s capital of fashion, Flormar has become the essential brand of women. Flormar has a powerful position in the cosmetics market, and its successful line of skincare creams, cleansing products and anti-aging are a result of strong R&D developments and beauty expertise.

Commenting on the expansion of Flormar in the UAE market, Flormar CEO Cem Şenbay said “Flormar is experiencing significant growth in the UAE, and this is a result of consumer loyalty to the brand. Our product lines have been growing to suit the demand of the UAE market, and we’ve had amazing responses with all our lines. The new concept store in Mercato Mall will cater to a very special clientele that frequent it. The store features a unique design aesthetic in an attempt to give consumers a superior experience. Our goal is to complement lifestyles and tastes with an unrivalled range of beauty and skincare products.”

Vinod Adnani, CEO& MD Multiplex International said “Our relationship with Flormar has bloomed over the years, yielding great results under the umbrella of Multiplex International’s Retail arm, Exquisite Trading LLC. The expansion and opening of the new store will meet the demands of a larger consumer base, and we are very pleased to be able cater to their needs.” 

Flormar ‘Touch of Perfection’ Collection
Say HELLO to flawless skin make-up with Flormar’s make-up perfection series “Touch of Perfection”. The collection offers a perfect skin look with its renewed packaging and formulas that include matte, anti-acne treatments, BB creams, CC creams that conceal flaws and a new make-up experience with the Flormar illuminator. 

The collection is now available in-store at:
Dubai: Mercato Mall, City Centre Deira, Dubai Mall, Al Ghurair Centre, Madina Mall, City Centre Al Shindagha, Burjuman Centre
Sharjah: City Centre Sharjah, Sahara Centre
Abu Dhabi: Al Wahda Mall, Dalma Mall, Khalidiyah Mall

To discover more and keep up with the latest news, visit Flormar’s Facebook and Instagram pages – @FlormarUAE @Flormar_UAE