Search DubaiPRNetwork.com

Home >> Technology

Over 50 percent customers plan to buy smartphones at Gitex, research reveals

Over 50 percent customers plan to buy smartphones at Gitex, research reveals

Monday, October 1, 2018/ Editor -  

Share

Home >> Technology
  • Latest research by Kantar looks into the purchase intent of consumers for the upcoming Gitex Shopper 2018
  • Out of the 70 percent respondents who visited Gitex expo last year, three-fourth plan to return
  • Besides smartphones, other items of personal use such as laptops, tablets and smartwatches on top of buyers’ list
October 1, 2018; Dubai, UAE:   Smartphones were the most bought electronic item last year and it continues to remain the most favorite this year as well, with more than 50% respondents planning to buy a new smartphone at the upcoming Gitex Shopper 2018 exhibition starting tomorrow.
 
This was revealed in the latest study conducted by Kantar, one of the world’s largest research agencies, with the aim to gauge the outlook, perception and behaviour of UAE consumers towards the fest.
 
As per the findings of the study, this year consumers are interested in purchasing electronic items of personal use, such as laptops, tablets and smartwatches etc., besides smartphones. Moreover, a majority of respondents are willing to invest in two products on average, a pattern similar to last year. 
 
In all, 87 percent respondents are serious buyers with the intention to purchase a product at the exhibition. The study further revealed that three-fourth of the respondents who had visited the exhibition in 2017 plan to return this year, reflecting a high number of repeat visitors.
 
Commenting on the research, Mr Amol Ghate, MD Kantar Insights UAE, said: “Over the years Gitex has become a strong brand in its own right. Like past years, even this year consumers are looking forward to Gitex and despite having a more cautious spending outlook otherwise, are still looking forward to spending similar amounts of money during the fest as they did last year. This shows that a great product mix and the excitement of catching a good bargain will always continue to excite consumers”.
 
Kantar is home to some of the world's leading research, data and insights brands offering the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide.

Previous in Technology

Next in Technology


Home >> Technology Section

Latest Press Release

Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, bef ...

Create a Valentine's meal to remember with LG

Innovative, Adventurous and Accurate. It's what pilots need in a timepiece. And ...

Novel software offers possible reduction in arrhythmic heart disease

Team UAE Set Sights on Nations Cup Qualification at Five Star President of UAE S ...

UAE supermarket chain Al Maya group to launch products from Woolworths Australia

Strong Regional Performance Shows Luxurious Lincoln is a Brand on the Up

The Fall 2019 Michael Kors Collection Runway Show

Furniture brand, helmii, embraces Clean Sleeping as we approach Sleep Awareness ...

The Retail Summit officially opens

ASMAK demonstrates stellar growth momentum ahead of Gulfood 2019

Jaguar Land Rover expands Ingenium family with straight six-cylinder petrol engi ...

Nissan and Groupe Hasnaoui to build new car plant in Algeria

Ajman Free Zone announces official commitment to culture of innovation at “Digit ...

Emirates signs deal for 40 A330-900s, 30 A350-900s

Ethihad Airways to Deploy Latest Generation 787 Dreamliners on all its Flights t ...

The French Tech takes centre stage at the Mobile World Congress 2019 (MWC) in Ba ...

AgraME collaborates with the UN to adopt ‘Sustainable Development Goals' to incr ...

DC Aviation Group completes major maintenance check on Challenger 850 aircraft

Smart Grids could save GCC Billions in infrastructure investment by 2020, says M ...