Search DubaiPRNetwork.com

Home >> Technology

Over 50 percent customers plan to buy smartphones at Gitex, research reveals

Over 50 percent customers plan to buy smartphones at Gitex, research reveals

Monday, October 1, 2018/ Editor -  

Share

Home >> Technology
  • Latest research by Kantar looks into the purchase intent of consumers for the upcoming Gitex Shopper 2018
  • Out of the 70 percent respondents who visited Gitex expo last year, three-fourth plan to return
  • Besides smartphones, other items of personal use such as laptops, tablets and smartwatches on top of buyers’ list
October 1, 2018; Dubai, UAE:   Smartphones were the most bought electronic item last year and it continues to remain the most favorite this year as well, with more than 50% respondents planning to buy a new smartphone at the upcoming Gitex Shopper 2018 exhibition starting tomorrow.
 
This was revealed in the latest study conducted by Kantar, one of the world’s largest research agencies, with the aim to gauge the outlook, perception and behaviour of UAE consumers towards the fest.
 
As per the findings of the study, this year consumers are interested in purchasing electronic items of personal use, such as laptops, tablets and smartwatches etc., besides smartphones. Moreover, a majority of respondents are willing to invest in two products on average, a pattern similar to last year. 
 
In all, 87 percent respondents are serious buyers with the intention to purchase a product at the exhibition. The study further revealed that three-fourth of the respondents who had visited the exhibition in 2017 plan to return this year, reflecting a high number of repeat visitors.
 
Commenting on the research, Mr Amol Ghate, MD Kantar Insights UAE, said: “Over the years Gitex has become a strong brand in its own right. Like past years, even this year consumers are looking forward to Gitex and despite having a more cautious spending outlook otherwise, are still looking forward to spending similar amounts of money during the fest as they did last year. This shows that a great product mix and the excitement of catching a good bargain will always continue to excite consumers”.
 
Kantar is home to some of the world's leading research, data and insights brands offering the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide.

Previous in Technology

Next in Technology


Home >> Technology Section

Latest Press Release

Etihad Airways Travel Advice for 2018 Winter Holidays

DKNY Launches (Limited Edition) Holiday 2018 Collection

Enjoy 11 exciting new street entertainment shows at BOLLYWOOD PARKS™ Dubai

New maritime law seen as key initiative to boost UAE's sea trade

Cautious Optimism Extends into 2019 Airlines Heading for A Decade in the Black

IATA Launches Platform Enabling Airlines to Share Turbulence Data

Over 80 developers showcase top projects at Indian Property Show in Dubai

How the world searched for 2018

Emiratisation Efforts Stepped Up in Support of New Tourism Vision 2025

Emirates takes delivery of its last Boeing 777-300ER aircraft

du announces availability of eSIM on iPhone XS, iPhone XS Max and iPhone XR

Leading Emirati business leader shares insights of her momentous life

Model of the Year Takes Camo to Catwalk Level

Superstar Indian musical duo Vishal-Shekhar to take the stage at BOLLYWOOD PARKS ...

CITIZEN's “#MyBetterStartsNow” campaign seeks out UAE's inspired and driven indi ...

Fine hosts visually-impaired mountaineering hero Erik Weihenmayer

Data analytics and cyber security will be key to improving aviation safety

Oman UAE Exchange Launches Online Money Transfer Service

Bawabat Al Sharq Mall is all set to welcome an exciting festive season with 'Wi ...

UAE students win top awards at international math competition in Malaysia